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Bennington Banner in Bennington, Vermont

07 Sep 1966

Page 16

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Bennington Banner September 7, 1966 Page 16 old newspaper archives

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Newspaper

Bennington Banner

Location

Bennington, Vermont, United States of America

Date

Sep 07, 1966

Page

16

Free Films Carry Advertising Messages in TV

Hollywood reports an undercounted form of promotion via free films shown on fringe television time. Broadcast industry notes that firms like Clairol Avon General Foods and General Motors sponsor five minute color films with product placements. Some clips have appeared on networks with sponsor labels, while others promote brands such as Sanka and more Kick Out of Football.

MENTIONED IN THIS ARTICLE

Hollywood Broadcasting Clairol Inc Avon Products General Foods
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Researcher warns some filtered cigarettes pass more tar

Dr George E Moore Roswell Park Memorial Institute reports from his study showing some filtered brands deliver more tar and nicotine to smokers than nonfilters of the same brand True, a new filter brand, tops the list while Pall Mall and several others rank lower in protection The work notes no consistent difference between plain and filtered Lucky Strike and urges industry responsibility for smoker health

MENTIONED IN THIS ARTICLE

Buffalo, N.Y UPID George E. Moore Roswell Park Memorial Institute Moore Roswell Park Chesterfield Marlboro Winston Lark Salem Lucky Strike Pall Mall
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Also Mentioned on This Page

Navy Blue Angel Grumman Aircraft CBS TV Roger Mudd Grumman U.S. Steel Frigidaire General Motors Union Carbide Proctor & Gamble Metropolitan Life Johnson & Johnson New York City Fleischmann’s Hunt Hill’s Coffee Rosedale Bennington Nestle Quik Town Square WTA Cae HY Grace P&p
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