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Newspaper
Bennington Banner
Location
Bennington, Vermont, United States of America
Date
Jun 21, 1977
Page
13
Alan Morrison touts a vast Granada selection at $4496 as the best in the Northeast noting a Dallas dealer has similar range but higher prices. Morrison frames the deal as luxury value and highlights the region’s comparative advantage.
Scoop Gardner of the Bennington Ford Sensitive Sales Team received the Silver Scoop at a gala last night for uncovering a story about 20 Granada cars sold at 4496 dollars each. Gardner noted the lineup outside the showroom and, in disguise as a desk lamp, uncovered the bargain, joking that any reporter could have done the same.
Bennington Vermont announces summer sale of 20 Granadas at 4496 dollars each. Cars feature AM radios, radial white sidewall tires, power steering, automatic transmission, two or four doors, six or eight cylinders, some with vinyl roofs. The special price is limited.
Managing Editor Gary Patterson confirms reports that the Granadas are on sale at Bennington Ford for the last 10 days of June. He said staff prepared for a rush after training sessions at Sensitive University over the weekend.
Social Editor Lloyd Brush notes widespread buzz about 20 Bennington Ford dealerships allegedly on sale in Granada Spain or possibly 20 Granadas on sale at Bennington Ford. The report reflects town chatter and uncertain sourcing as of press time.
Cub reporter Larry Kalkowski says stories about Granadas sell but bears are more interesting. He adds people do not understand cub reporters.
Financial editor Joe Bailey notes a remarkable price point for new Ford Granadas listed at 4496 dollars. The reduction appears to create unusual buyer interest and market impact as the advertised figure circulates.
Tom Eddington, youngest member of the Sensitive Sales Team at Bennington Ford and a Larry Kalkowski School of Journalism graduate, earned the Cubby award after being asked how he stays younger than the rest of the team. He quipped that he was born later.
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