NBC and CBS face shift toward youth while Rita Hayworth exits film
NBC researchers defend aging viewers amid advertiser bias as networks chase young urban audiences. NBC touts aging audience strength while CBS and NBC prepare competing New Year specials. Westerns decline with Bonanza canceled and Gunsmoke fading, replaced by Kung Fu on ABC with a contemporary slant.
MENTIONED IN THIS ARTICLE
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NBC Research
Tema
NBC
CBS
Cbs-Tv
Iabg-Tv
Nbc-Tv
Guy Lombardo
New York
Waldorf-Astoria
NBC- TV
Lombardo
Sam Lime
Queen Mary
Long Beach
Calif
Times Square
Abc-Tv
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Bennington Banner
By Rick DU Brow
Rita Hayworth
Filn
London
World Film Services
Henry Thomas
Miss Hayworth
Lena E. Briggs
Genald Humphrays
Automotive Agencies
Walter L. Barber
Pontiac-Buick
Northside Drive
Bennington
Bill Hogan
Chevrolet
Cadillac
West Main Street
Bennnington
Williams & Bugbee
Dorgr
American Motors
Dodge Trucks
International Harvester Trucks
East Main
Bennington Ford
Vermont
E. Avan St
Mercedes Bmw
FIAT
Pergeal
Berger Inc
Hoosac Road
Williamstown
Mass
SAAB
VOLVO
Bedard Bros. Auto Sales Inc
Cheshire
Wilmington Auto
Thurber's
Pleasant S
N. Benn, Rd
Hickey Ford Sales Inc
RTF
Troy
Ford
Leo's Motors
Plymouth
Chrysler and
Jeep
Manchester Center
Viz
Long View Recreational Vehicles
Mohawk
Trail
Greenfield
Troy-Bennington
J. Kelly
East Main St
Sporting Goods
Demarco Sporting Goods
Worthside Dr
Wilmington
Hodaka
Griff's
Yamaha
Moteski
Lyons Sport Shop
A. Bennington Rd
Davey Gil Co
NEW Mercury
Carl Bennington Ford
Main Street
Telephone Answering Service
Western Union Agency
Livingston and Coyne
H&r
North Branch
Bejmington
Andrick Studio
Atain St
Johnson Oil
Ing
Southern
No. Side Drive
Benn
Thompson Tree CO
Convent Ave
Lou Jordan
John
F. J. Kelly Inc
Goodnoe's
West Main Chevron
Uhaul
B.splay
Benn Minit Car Wash
Worthside Drive
Bud Hebert
INA
Roberts Drive
North Adams
Dupee
Monroe
North
Adams
Mt. Anthony
North Sewing Center
Rich Hunt
School St
Richard L
France
Colvin — Capella, Inc
Gates
Bennington Road
Prouty
Vail Road
Daily
Var. Arlington
Chuck Watsom
2.Way
James Owen
M.A
U.H
L.I.N
Putnam Memorial Hospital
Castle
Eastern Star
Randvlpt
Bruce Cram
Elsom Parkway
South
Burlington
Fred Crandall
Green Air
Bennington Area
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Hogar
Cadillac Inc
Dial
Jeep Wagoneer
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GMC
TRUC
Glenn Motors
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Roald Benington
AT. FM
Ralph Thurber JR
Bill Mulready
Pr.p
Volkswagen
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