A&P Announces New Consumer Awareness Plan
The President cites inflation as Domestic Enemy Number One and A&P unveils Operation Aware. The program features an Aware List posted a week before price changes on nonperishable items, and Be Aware shelf tags showing the increase date. A price freeze on A&P private labels is also promised.
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A and P Announces Price Freeze On 1000+ Products
Starting today A and P imposes a price ceiling on over 1000 items including bread cheese pasta coffee and canned vegetables. Prices will not rise at least through year end and private labels are frozen. Signs in stores promise guaranteed satisfaction value and low prices with no compromise in quality.
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