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Colleges resort to hard sell in recruiting students
American colleges face sharp financial pressures and mount aggressive recruiting. Direct mail campaigns, radio ads, scholarships to lure students, and tuition rebates for referrals are rising as schools battle for enrollment and dollars. Public colleges join the effort, while smaller, low-end institutions risk closure amid a buyer’s market.
MENTIONED IN THIS ARTICLE
New York
Beaver
Philadelphia
Salem
West Virginia
Loretto Heights
Denver