Ratings miss the passion behind TV watching
Lucy W. Johnson argues ratings fail to measure viewer commitment, praising Lawrence Welk's loyal older audience and noting the mismatch between large tune-in numbers and genuine ad response. She contrasts Welk’s devoted fans with CBS rural shows, urging sponsors to value commitment over sheer audience size.
MENTIONED IN THIS ARTICLE
Hollywood
UPI
ABC TV
Lawrence Welk
Green Acres
Mayberry R.F.D
Jim Nabors
Hee
Welk
Cbs-Tv
Money Saving Peek Prompt
A brief urging readers to act on finances with a promise of painless saving ideas and practical steps. The message emphasizes taking control of money rather than worrying and suggests simple, effective ways to start saving today.
MENTIONED IN THIS ARTICLE
U.S
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Television In Review
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Pownal Town
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Shaftsbury Town
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Lucy W. Johnson
Robert E. Cummings, Jr
Elm Street
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Union High School District Board of Civil Authority
Lucy Johnson
Eugene V. Clark
Union School Board
Mt. Anthony Union
MT. Anthony Union High
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Ford
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Town of
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William Knapp
Warren B. Beattie
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Rosanna King
Rock of Ages
Barre Guild
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Sta- Trim Studio
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Mercedes Benz
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Imperial Service
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Bennington Ford, Inc
Main St
Monument Motors Inc
ROUTE
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Wilmington Auto
Toyota
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S. Call
BMW
FIAT
Peugeot
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Leo’s Motors
Plymouth
Chrysler and
Jeep
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Jetson Tire
West Main Cityo
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