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Newspaper
Baytown Sun
Location
Baytown, Texas, United States of America
Date
Mar 28, 1963
Page
14
Baytown shoppers see rayon dominates spring textiles with blends of rayon cotton silk and flax. Fabrics include fruit print rayons, linenlike weaves, and viscose rayon mixes with acetate and silk, offering crease resistance washability and cool comfort.
Hats shape the season with Breton, Spanish, and Far East styles. High crowns dominate wide brims and the nude straw tones trend, while flowers brighten many caps. The Spanish sailor features a wide brim and flat top, with rough textures and muted patterns. Abe Rosenzweig’s Economy Town and Country displays these hats along with branded ready to wear for all ages.
Baytown shoppers find practical office wear in wrinkle-resistant fabrics like Dacron and polyester blends. The feature includes soft coral and pastel palettes, tailored shirtwaist bodices, straight or gently pleated skirts, and new voiles with body. Denim shifts and acetate cotton cord dresses appear in Western and beach-ready outfits. Kmart in Baytown offers extensive ready-to-wear with over 30,000 items and plans for expansion, as J Gekas and John H Burnette note. Kmart reports 801 stores nationwide with multiple Texas openings planned in 1963.
Baytown men will see dark toned suits this season with dacron for lightness and crease retention and wool for wear. plaid and iridescent pattern hints appear. High school and college styles feature higher lapels, trimmed coats, and shorter cuts. black dominates with blues on black, gray tones steady.
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