Miss Style Elle Dictates French Fashion and Life
Paris report profiles Helen Lazareff of Elle, the fashion magazine that shapes taste for two million readers. The Neiman Marcus Award winner expands Elle into a lifestyle brand with boutiques clubs and an encyclopedia while tackling social issues such as family planning and shifting gender roles in dating and marriage.
MENTIONED IN THIS ARTICLE
PARIS
NEA
Helen Lazareff
Elle
Madame Lazareff
Neiman-Marcus
Madame Lazare
France
America
Harper's Bazaar
New York Times
Elie
Eau de Cologne
Style Elie
Style Elle
Madame Helen Lazareff
Woman's Magazine
Short Cut to Boss Heart Pitfalls in London School
Ruth Millett notes a London school for secretaries who plan to marry their bosses. Founder Leslie Clayton promotes training in grooming and social arts alongside typing, but critics warn such aims risk backfiring as bosses may resist wife candidates and potential clashes with wives.
MENTIONED IN THIS ARTICLE
Ruth Millett
Newspaper Enterprise Assn
London
Leslie Clayton
Bride to be guides crystal and china choices in home planning
The piece advises engaged couples on crystals, silver, and china budgeting, noting who shops, how to balance needs with entertaining, and selecting patterns. It explains crystal basics, including lead content, cuts, and etching, and offers practical tips like testing balance and matching stems to bowls.
Costume Dress From Goodyear Tire Cord Blend
Pamela Martin designs a pale pastel demi A line coat over a sleeveless shift in a Vycron polyester cotton blend. The fabric originated in Goodyear Tire laboratories during tire cord development, linking tires and fashion in this innovative textile.
MENTIONED IN THIS ARTICLE
Pamela Martin
Goodyear Tire & Rubber Co
Summer In a Fiesta Mood by Helen Hennessy
New York fashion writer notes the Mexican influence on American casual wear led by Sally Gee. Ponchos transform from daywear to loungewear and beach attire in textures from wool to chenille-puffed cotton. Flaming colors, floral prints, lace tops, and vivid scarves define a festive, Aztec inspired style.
MENTIONED IN THIS ARTICLE
New York
NEA
Paris
Atlantic
Peon
Sally Gee
Ornamental mobiles become earrings for young wearers
Old nursery mobiles are repurposed as earrings for children, hand enameled in white with accents of yellow or other colors to match outfits, reflecting a playful design trend.
Pattern Sizes and Yardage for B-85 Garments
The notice lists B-85 sizes from 10 to 20 with busts 31 to 40 inches and specifies patterns for dress and jacket. It explains yardage needs: 3 percent of 35 inch fabric for the dress and 25 percent for the jacket, with patterns sent on payment. Include full name, address with ZIP, pattern number and size, plus 25 cents for first class handling to Young Originals at P O Box 438A Midtown Station New York 10018.
MENTIONED IN THIS ARTICLE
Young Originals
P.O
Midtown Station
New York
Odor Killing Pointer from Polly Cramer Readers
Crowd-sourced household tips cover odor killers for kerosene lamps and practical ideas for baby care and cleaning. Readers share low-cost, inventive solutions and personal experiences, inviting further contributions for Polly's Pointers rewards.
MENTIONED IN THIS ARTICLE
Polly Cramer
Newspaper Enterprise Assn
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All France
Tom A. Cullen
Newspaper
Enterprise Assn
Millett
Crystal
Trousseau
Barbara Hanley
C. D. Peacock
Chicago
Aileen
Helen Hennessy
Polly
Alice
New Beverly
Dorothy
Aunt B