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Hyundai targets luxury buyers with Genesis amid market slump
Hyundai plans the Genesis as a lower priced luxury option aimed at confident nonconformists. Analysts note the car competes with Mercedes BMW and Lexus on value and features, though it lacks the prestige of established premium brands. Hyundai expects to sell 50,000 Genesis units annually and to expand with a new coupe next year.
MENTIONED IN THIS ARTICLE
Barton Hills
Michigan
BMW
Lexus
Mercedes
Hyundai Motor Co
U.S
John Krafcik
Hyundai North America
Aaron Bragman
Global Insight
Krafcik
Genesis
Hyundai
Bragman
Jeff Schuster
J.D. Power and Associates
Volkswagen
Korea
Michael Phelps
Beijing
Schuster