Applied Psychology Appeal and Response in Business
Dr. Hollingworth delivers the second talk in a six lecture series on advertising psychology at the Institute of Arts and Sciences. He describes five tasks of appeal, distinguishes display from public and classified ads, and notes that effective ads must both illustrate and read. Lantern slides illustrate devices like intensity, motion, color, novelty, and humor. Next week will cover color and feeling tone.
MENTIONED IN THIS ARTICLE
Hollingworth
Institute of Arts and Sciences
Barnard Laboratory
Seniors vs Freshmen Basketball Cager Clash 1917
In a January 10 1917 game the Freshmen overwhelmed the Seniors 24 to 8. Isabel Randolph and Stubby Mayer starred for the Seniors while Alexander Politzer Mayer and Randolph led the Freshmen. Referee Williams officiated with E F Astruck timekeeping.
MENTIONED IN THIS ARTICLE
I, Randolph
R. Forward
A. Pollitzer E. Mayer
L. Forward
H. Alexander W. Boegehold
I. Hahn L. Petrie
C. Atkins M. Ross
R. Guard
A. Bausch M. Engler
R. Lawrence
M. Ross
R. Hillborn
A. Bausch
Z. Lingo
A. Pollitzer
F. Webber
Alexander
Politzer
Mayer
Randolph
Mr. Williams
E. F. Astruck
M. Hillas
E. Mayer
E. Astruck I. Randolph
K. Williams W. Boegehold
C. Fries
M. Engler
A. Kuthner L. Petrie
L. Martin
Birthday Party of the Firelight Club at Ella Weed Library
The Firelight Club hosted a Book Party at the Ella Weed Library on Monday January 12. Guests guessed book titles as ghosts, with a gilt Phi Beta Kappa key prize for the top collector of correct guesses. The evening featured humor, recitations, and a birthday toast with lemonade. Dean Gildersleeve attended. other faculty were unable to attend.
MENTIONED IN THIS ARTICLE
Ella Weed
Firelight Club
Phi Beta Kappa
Dean Gildersleeve
Interclass basketball game shows weak teamwork
The Interclass game between classes of’14 and ’15 on Monday January 12 reveals flawed play and rule bending. Seniors lack six girls so five play, a player leaves at halftime and returns, Marguerite Engler fouls repeatedly while Katherine Williams dominates, and the score ends 13 to 10 at halftime with 15 gaining later baskets.
MENTIONED IN THIS ARTICLE
Marguerite Engler
Katherine Williams
Midge
Stubby
Also Mentioned on This Page
Applied Psychology
Costos
Broadway
St. Nicholas Ave
182Nd Sts
Mice Guthkind
West
107Th Street
1643
Riverside
New York
Isabel Randolph
the Firelight Club
College Text Books
A.g.seiler
Amsterdam Ay
120Th St
Mars
Raymond Osturn
The
Malkin Music School
St. Regis Court
West 124Th Street
Morningside
C. Barnet
E. Astruck
A. Kuthner
E. Williams
I. Randolph
Hudson Guild Employment Department
West 27Th St
Chelsea
New York City
Cox Sons & Vining
Madison Ave
N.Y
Helen B. Shipman
Barnard Representatve
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!