Psychology of Advertising Lecture by Dr Hollingworth
The lecture covers short and long circuit appeals in ads and how instinct, prestige, and suggestion drive consumer response. It presents a threefold grouping of appeals and notes sex differences in ad preferences, with data from an experiment and a reference to further details on page 5.
MENTIONED IN THIS ARTICLE
Hollingworth
Wanamaker
New York City
Newark
New York
Yale College
Yale
Dean Russell on Teaching as a Profession in Chapel
Dean Russell of Teachers College spoke in the chapel on February 12 about essential factors for a successful teacher. He cited breadth of knowledge, professional knowledge, and technical skill, plus professional enthusiasm as crucial, noting many teachers stay merely routine without deeper passion. The service closed with a reading of Lincoln's Gettysburg Address in memory of Lincoln's birthday.
MENTIONED IN THIS ARTICLE
Dean Russell
Teachers’ College
New York State
Dean Gildersleeve
Lincoln
College Settlements elects Florence Schwarzwaelder president
Florence Schwarzwaelder was formally re elected president of the C S A at the regular monthly meeting last Friday. Florence Palmer and Eleanor Hubbard were nominated for president and the former was elected. Association reports were distributed to all members of the chapter.
MENTIONED IN THIS ARTICLE
Florence Schwarzwaelder
Florence Palmer
Eleanor Hubbard
Press Club Announces Membership Competition Details
The Press Club opens a competition to determine eligibility for members. Trials are open to freshmen sophomores and juniors with submissions due by 4 p.m. Friday February 27. Submit two articles, numbered, in Agnes Conklin’s locker, Junior Study, with sealed envelopes containing name and class.
MENTIONED IN THIS ARTICLE
Agnes Conklin
New York
Barnard
Student Council
Press Club Elects Isabel Randolph President
The Press Club elected Isabel Randolph, class of 1914, as new president at the February 9 meeting, to replace Jean Earl Mohle, class of 1914. Secretary-Treasurer Agnes Conklin, class of 1915, remains in office and must receive trial entries by 4 PM on February 27.
MENTIONED IN THIS ARTICLE
Press Club
Isabel Randolph
Jean Earl Mohle
Agnes Conklin
Religion and Law Lectures Under Prof Terry
A petition of 135 law men led to a four lecture course on Religion and Law by Professor Charles T. Terry of the Law School. The first lecture is Feb 18 at Earl Hall, with three follow ups on Feb 25 Feb 28 and March 1 in a discussion format.
MENTIONED IN THIS ARTICLE
Charles T. Terry
Law School
Terry
Earl Hall
Spectator
Also Mentioned on This Page
College Settlements’ Meeting
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