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This newspaper page contains 11 articles. Subscribers can read the full text of each article.
Newspaper
Austin American
Location
Austin, Texas, United States of America
Date
Apr 19, 1949
Page
12
Parents urged to protect children from cavities by using Amm-i-dent twice daily with a pleasant taste. Endorsed by Parents Magazine Consumer Service Bureau, the ad argues better dental health for kids and adults alike.
A 1940s dental advertisement touts Amm-i-dent as reducing Lac Tobacillus acidophilus counts in mouths. It cites tests and dentist endorsements to claim two active ingredients Dibasic Ammonium Phosphate and Carbamide fight decay.
A promotional notice extols Amm i dent ammoniated tooth powder as the first anti decay dentifrice. It promises fewer cavities for adults and children with daily use, notes minty taste and immediate breath freshening, and advises purchase without prescription at drugstores for 60 cents per family can.
Schools join anti decay drive as authorities and health officers approve supervised brushing with Amm-i-dent dentifrice. New Jersey City program prompts dental checks to measure cavity reduction. teachers seek classroom literature and leaflets from Amm-i-dent, Inc.
Miss Joan Hughes of Little Neck New York describes Amm-i-dent Tooth Powder as reducing cavities. She reports three years of use with zero cavities in two years and notes improved breath and cleaning efficacy. She cites patient examples and general satisfaction with taste.
Parents urged not to delay purchasing Amm-i-dent and to use as directed on the package. The notice emphasizes timely acquisition for children's oral care.
Promotional note advertises Amtri dent with a family size price of 60¢ at drug stores or counters. It emphasizes no prescription required and targets shoppers at local pharmacies.
The article explains Amm-i-dent does not contain fluorine. It notes fluorine reduces cavities in children but can cause mottling if overused, so it is not used in anti decay dentifrices. Fluorine should be administered under professional supervision. Amm-i-dent offers extra protection for those who have had fluorine treatments.
Makers report tested youngsters react positively to Amm-i-dent with kids applauding the taste. The company notes favorable feedback from children regarding flavor and appeal.
Reader's Digest Time and Newsweek report Amm-i-dent’s potential to reduce tooth decay. Publications like Better Homes and Gardens Parents Magazine praised the product, awarding seals or favorable reviews. The advertisement promotes its benefits for the whole family and urges immediate purchase.
The ad states Amni dent is not a cure all and cannot repair existing cavities. It warns it cannot guarantee no future cavities, but claims proper use helps prevent new ones. It emphasizes that dentifrice cannot replace a dentist and advises consulting a dentist twice yearly.
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