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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Aurelia Sentinel
Location
Aurelia, Iowa, United States of America
Date
Dec 15, 1911
Page
3
Fancy bags tailing the holiday trend grow popular with milinery fabrics and embroidery. Bags vary from round to square shapes, mostly envelope style with card loop fastenings and covered buttons. Hand crochet bags, velvet, satin, silk and tapestries feature laces, nets, cords and tinsel decoration with tassels and fur borders.
The piece notes fall wraps ranging from polo coats to silk jackets and describes a light mara bou trimmed coat with kimono lines and tassel fastenings. It also highlights a so called water of eternal youth facial lotion using saxolite and witch hazel said to smooth wrinkles and tighten cheeks.
The article explains a stencil fading prevention method by dipping dipolex in salt water after stenciling and pressing the work between wet cloths with a hot flatiron to seal the pattern. It warns to guide against lye seeping under edges during opening work and brush use.
The article describes a new lace gown revival using GusSpure noted as a premier heavy lace. It is described with oriental ment and color, featuring Empire pawn accents over Blick mounseline hematite finish and narrow velvet ribbon detailing.
A simple inexpensive gift for a sewer or embroiderer is a handmade book with stiff cardboard covers four by ten inches. It features embroidered title Sir, diagonal text with a flower spray, and a monogram on the back. Inside are twelve manila envelopes to hold silk colors, with holes for ribbons and a matching tie.
A loose white ramway coat that was rainproofed now calls itself a ralpasay and moves quickly in rain and blur. When home and splashed by puddles it can be washed in the tub.
A historical study outlines avoiding guesswork in ads. It stresses thorough product knowledge, concise forceful language, clear typography, appropriate white space, and reader-focused appeals. Emphasizes not rushing, avoiding impressionistic style, and presenting a buyer centered case.
The piece argues that successful advertising should seek measurable response rather than mere theoretical influence. It emphasizes practical results, testing, and outcomes over assumptions about audience impact, urging campaigns to focus on concrete buyer action.
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