Great October Sale of Dry Goons and Gloaks
A boastful promotion proclaims a great October sale on dry goons and gloaks with bold claims of best ever value and limited discounts, urging shoppers to visit local outlets for bargains.
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Newspaper
Atlantic Weekly Telegraph
Location
Atlantic, Iowa, United States of America
Date
Oct 05, 1898
Page
7
A boastful promotion proclaims a great October sale on dry goons and gloaks with bold claims of best ever value and limited discounts, urging shoppers to visit local outlets for bargains.
A promotional feature touts two friendly merchants in Atlasa ttic who offer courteous service, a single low price, and best qualities across all goods. It highlights daily customer turnout with new faces at the counters, emphasizing value and trustworthy trade.
An Atlanta retailer touts a large stock of fur collars and blankets with World’s Fair quality notes. They claim the Blue and Gold furs are premier, and promise lowest prices, including all cotton to California blankets, with a dense emphasis on breadth of stock and value.
A local ad promotes Crush Plush Capes and garments with woven labels as proof of authenticity. It highlights ladies plush capes braided with Thibet fur trim at 3.00, a $5.00 bead and braided cape, and Crush Plush line with prices ranging from 3.00 to 4.50 and up to 6.89. The dealer, exclusive for A B C Co Plush, promises durability and stock restocks within ten days.
A long Promenade style ad touts exclusive patterns from 50 years in business with all bleached linens and various napkin values. It promotes homemade comforters, beaver jackets, and children's garments, claiming low prices from $1.25 to $7.50 and up to $5 for jackets.
Throughout October the Dress Goods stock is a key feature of the Special Sale at the New Store. The ad touts Worsted Suitings, black brocades, Henriettas, Serges, Sobels, and other fabrics with prices from 26c to 1.75 per yard, plus linens and muslins offered at reduced rates.
Local store advertises heavy discounts on dress silks and silk waist patterns for a winter sale. Claims rock bottom prices, high quality, and guaranteed maker warranties. Emphasizes extensive colorings, plaids, stripes, and new styles, promising profit for buyers and minimal risk.
Large size Huck towels at 15c, towels 24g, and cheaper linens highlight a sale featuring battenburg lace, full supplies in laces and patterns, and staple dress goods. Ladies skirts and suits emphasize first class workmanship and fashion. Garments priced from $2.00 to 20+ dollars, with metropolitan lines claimed. Trade cleverly presented as saver for shoppers.
J A Kirkpatrick and wife from Noble. Mrs A E Bishop travels to Des Moines for a week. Albert Johnson and wife back from Audubon. Marshall Triplett and wife and Mrs Duncan to Omaha. Mrs O Beckman visits daughter in Omaha. others plan Omaha excursion to expo. Mrs A K Smith and daughter back from month visiting Harlan Walnut expo. Mr Wilson Pratt to Algoma Wis then Chicago. Milner family from Salt Lake City visiting Whitney. Warranty deed recorded Hendricks to Voorhees. War taxes noted. Mrs A M Johnson and daughter to visit Skinner home for a month. Todd family moving to Indianola. Chas Applegate to Extra to manage Roth grain interests. Applegate elevator used by Southwick Bros. Mrs E F Ketley of Perry visits then leaves. Ned Truax, Walter Wood escort Rowley King to Wyoming for sheep feeders. Mat Duval to Omaha. Rock Island roadmaster Gibbs to operate from new depot floor after fire earlier. Atlantic Infirmary of Osteopathy opens at Chestnut Sixth. Dr Albert T Hunt leads. Drugless healing touted. many cured or benefited. depot expected to open next Monday for travel. S L Kringle and wife back from Council Bluffs expo. Bell Schneider and Bart Pruitt start Atlantic school. Delphia Huff to do elocution. Rev Humphry Massena visits college. Entertainment by Miss Abrams and Prof Waidner praised. Miss Inez Johnson Griswold and Miss Steinmetz Anita visit home. Classes in arithmetic grammar etc growing. students doing well. Horses wanted: draft horses 1050–1800 lb, pacers, mules 8–8 yrs. sale in Atlantic Oct 13 1898 with Powell.
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