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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Sep 23, 1913
Page
10
The ad proclaims a complete fall Ready-to-Wear display in Atlanta, praising authentic new styles shaped by Parisian trends and the store’s own determined effort. It promises thorough selection and urges women to embrace the season and update wardrobes without detailing specific items.
The exhibition highlights a broad array of becoming suits led by cutaway coats as the season’s motif. Max M. Schwarcz tops American tailoring with luxurious fabrics and sculpted lines, with Atlanta’s Chamberlin Johnson DuBose offering exclusive options.
The latest dresses mirror Paris fashions with rich fabrics, lace, and bold color combos. Highlights include a salmon pink Canton Crepe gown with a blue chenille girdle, bronze crepe with shadow lace bodice, and a light blue chiffon dress with lavender accents. Street wear leans toward richer materials, corded silks, silk brocades, and sash draped silhouettes.
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