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Prestige and Advertising Values in Newspaper Circulation
An Atlanta study argues advertising value grows from reader trust and long term publisher subscriber relationships. It cites The Atlanta Constitution as a model, noting its forty five year history, stable growth to about 50 000 in circulation, and its role as a trusted regional institution whose prestige drives advertising effectiveness over raw circulation numbers.
MENTIONED IN THIS ARTICLE
Associated Advertising Clubs of America
Baltimore
Atlanta
Fifth Avenue
New York
Georgia
Atlanta Constitution
Rg Kona Roan Aang Ls Ta Rc A Et A Cna
Constitution
Georgia Bible