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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 22, 1924
Page
5
The Rich Idea outlines a store devoted to spenders, selling true labeled goods, with the freshest stocks at Rich's Better Value prices. It vows to forecast fashion, seek quality, and never settle for less, aiming to exceed customer expectations.
Mothers recognize a special price as Oliver Twist suits for boys aged two to eight go on sale at 4.69. Made from blue serge or wool jersey, the well crafted outfits come in many colors and promise durability and good appearance for little boys.
Shrewd Santa fills a toy bundle with Indian Suits from $1 to $3.29 Fireman and Policeman outfits at $3.29 Cowboy Suits $1.98 to $3.29 Scout Suits $3.95 Pistol and Sheath 69c Tents $5.95, all in a colorful catalog style aimed at pleasing youngsters.
Special Saturday offer from The Boys' Shop at Rich's second floor. Good looking all wool Shaker knit sweaters with double collars, solid colors or contrasting collars and cuffs. Sizes 28 to 36, for today only.
Gilt Stationery advertises a special Christmas offer with several hundred boxes priced at 59 cents. The copy notes the usual 7s 6d and one dollar values, lists plain and deckled borders, various sheet sizes, envelopes, and multiple colors on a smooth writing surface.
Delightfully different handkerchiefs for Christmas gifts at Rich's. Dainty linen and voile squares with embroidered hems, net footing, and Madeira linen options, all freshly stocked and beautifully boxed for gifting. Limited to 50 cents, a tempting year end offering.
A lively shop window pitch touts Toyland as a haven for children and adults alike, promising the latest machinery and simple toys alongside popular series from Outdoor Girls to Campfire Girls. Rich's Fourth Floor advertises affordable volumes and stuffed figures, with prices from 35 to 75 cents.
Mothers of Miss Juniors will wonder at this low price when they realize these are the usual 24.95 coats. Blocked wool chinchilla potaire and other smart materials used in straight slim models. Furs include American opossum sealine dyed muskrat and beaver ette for girls to 14. Miss Junior Shop Rich's Third Floor.
Jersey Frocks advertise wool fabrics and varied trims for girls sizes 8 to 14 years priced at 6.95 in the Miss Junior Shop on the third floor. The catalog highlights wool plaids tweeds challis wool crepe and slim styles aimed at mothers seeking quality and individuality.
Colorful warm corduroy robes for girls ages 8 to 18 in coral, copper, and cheery tones. Bias bound clover or tuxedo collars with silk cord tie sashes. Priced from 3.50 to 5.95 dollars. MISS JUNIOR DEPT RICH'S THIRD FLOOR.
Advertises wool tweed knickers for girls ages 10 to 14 in brown and grey, priced at 3.50. Describes inverted pockets, side vents, adjustable knee cuffs, and leather belts with metal buckles as part of outdoor apparel.
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