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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 07, 1924
Page
5
Rich's advert promotes a household club plan allowing 10 percent cash and monthly payments with no interest. It highlights Wilton and Axminster rugs in 9x12 size, priced around 128.75 to 138.75, claiming quality and exclusive designs for bedrooms or living rooms.
The passage emphasizes that a home reflects family life. It argues men are away much of the day while the mother and children live at home, noticing gradual deterioration of surroundings and the impact on family wellbeing.
A chair with walnut, dark finish, features plump cherubs and griffinlike creatures carved by hand. Rich's Fifth Floor showcases antique furniture from imports and displays pieces such as arm chairs and hand carved walnut mirrors with prices from 39.50 to 155. Rich's invites customers to view these items including secretaries and Louis XVI style petit point chairs.
A vintage ad describes Oriental rugs as living art that ages with jewel-like colors and romantic allure. Woven by Asian tribes, these textiles evoke desert nights, firelight dreams, and the sparkle of silver on a dancer's ankle, priced from 24.50 to 365 dollars.
A joyous tour of Rich's Drapery Department describes daylight-filled showrooms with cretonnes satins brocades and tapestries. It highlights extensive selections for living rooms bedrooms and dining spaces from sunfast plain satins to glazed chintzes with prices from 75 cents to several dollars per yard and custom order capabilities by trained staff.
Shortage warning before Christmas. store touts bought-in stock of Victrola and Brunswick models but cannot guarantee supply. Urges customers to buy now on convenient terms and arrange delivery as desired. Floor level offer appears, indicating Fourth Floor location.
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