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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 05, 1924
Page
4
Broad Alabama and Forsyth Streets. Regally describes this season's brocades at Rich's. Fabrics fit for a queen include brocaded chiffon velvets in rich colors. Prices range from 3.50 to 6.95, with brocaded bengalines in silk and wool at 3.50. All on the second floor of Rich's.
Vintage fashion copy highlights striped or plaided flannels on second floor at Rich's with 54 inch fabric priced $4.50. Specialized Junior Shop on third floor promotes Miss College Girl style, hand embroidery trims, sizes 7 to 12 at $5.45. Also notes pleated skirts in Roman stripe tweed and velour options, sizes 14 to 20 with varying prices. Brand new Bestyette Slicker rain coat offered for girls 8 to 14 at $7.50.
Rich's Exclusive Style Reporter in New York records a French fashion impresario interview. Patou presents chiffon gowns and a flared frock silhouette for evening wear, reflecting Parisian couture influence in the American market.
The advertisement highlights maroon and gold sweaters with roll collars and two pockets sized 32 to 38 priced at .88 and .95. An accompanying interview profiles Jean Patou, noting his Paris house dresses many American women and favors alive silhouettes, short skirts, coordinated wraps, chic ensembles, and pearls, stressing movement over sudden fashion revolutions.
Hundreds will learn to make a dress in one hour at a public demonstration by the Woman's Institute of Scranton. The event runs 9:30 to 10:30 A.M. and 3 to 4 P.M. daily on the second floor, with two experts guiding attendees and free instruction books with material purchases.
Hand hemstitched cream colored luncheon sets offered as gifts for homes. Includes scarf 18 by 50 inches and four doilies 12 by 18 inches for 3.50, seven piece sets 8.95, and hand embroidered sets 11.95 at Rich's second floor.
The Rich Fashion Sections on the third floor feature a dedicated shop for large women fitting and styling. Garments follow slenderizing lines with long shoulder to waist cuts, structured armholes, and fitted skirts. Dresses range $25 to $97.50, including crepe satin and corded fabrics. Coats in suede-like materials emphasize flat, flattering silhouettes with short-furred trims.
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