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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 04, 1924
Page
5
The feature highlights silver muskrat coats in a soft silvery beige color. Straight lines, lengths from 30 to 42 inches, priced $167.50 to $287.50, shown in the Fashion Sections on the third floor. Rich's, third floor.
Special demonstrations this week show dresses made in an hour by a living model. The One Hour Dress was created by the Woman's Institute of Scranton and will be demonstrated by two experts. Books with full instructions are included with material purchases. Sessions 9:30 to 10:30 AM and 3 to 4 PM daily on the second floor.
Fashion notes highlight fur trimmings for tunics, necklines, and wrists sourced from Rich's Trimming Section. Beaver toned edges, mink dyed and silver toned laces are listed with various lengths and prices, alongside silk laces and embroidered options in black white gold and silver tones.
Rich's department store features a dedicated third floor section offering uniforms for nurses maids cooks and parlor maids. Advertises solid blue or grey chambray striped seersucker and L Aiglon styles with high collars cuffs pockets belts and adjustable hems.
Planning for Christmas begins with handmade gifts from Rich's Art Needlework. Stamped linen pillow tops and scarfs in green and blue, priced 1.50 to 2.98, plus stamped bridge sets, luncheon cloths, and napkins for easy embroidery. Also featured are linen pillow cases, needlepoint pieces, and smaller trays to larger bench covers, with thread included and prices from 3 to 65.
A guide to creating a colorful silk and gold lace lamp shade with French flower motifs, taught by an expert instructor. The class promises a quick, flowerlike result and makes a thoughtful gift for lovers of home beauty. Materials available for purchase on site on the second floor.
Chenille fabrics in shimmering gold thread on chiffon reveal soft velvety texture. A standout is black chiffon velvet with hand-painted rose motifs, priced at 10.95. Rich's Second Floor Cave light Silk Section showcases these superb fabrics for the season.
The Third Floor Fashion Sections show two ensembles priced at 29.95 reflecting this season’s vogue. Each ensemble combines a dress with a matching coat, wearable together or separately, with fabrics described as charmeen, crépe back satin, and a textured coat trimmed with Roman striped braid.
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