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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 03, 1924
Page
16
New York fashion report notes shorter dresses for November. Styles include a kasha like autumn sports costume, a 4 ribbed silk dress on slim lines, velvet or satin crepe frocks, and an evening gown with chiffon or beaded metal accents.
The article notes boutonniere and bouquet details becoming key in fashionable outfits for day and evening wear. It advertises natural and French flowers at low cost, with complete arrangements from 50 cents to 25 dollars, plus leatherette, lacquered, velvet options and cotton flowers at 59 cents and up to 1.25 dollars, including new carnations at 1.25.
A vivid display of imported cretonnes from France and England showcases rich color and clean design. Patterns range from tapestry-like to playful and bright with prices at 75c, $1, and $1.50 per yard on Rich's fourth floor.
The autumn social season draws the city’s noted women to key gatherings hosted by prominent organizations. Influential figures from education, arts, and industry attend, shaping conversations on culture, career, and community.
Fashionable women admire the casual trig outfits. Knitted suits frocks coats the store opens the exclusive Sports Shop on the third floor to meet demand. The range promises the latest and smartest sports fashions for fall.
Colorful two piece and one piece dresses in wool jersey for girls in sizes 15 and 17, with prices from 15.95 to 19.95. Coats with muskrat and opossum trimming, sizes 8 to 16, at 24.95. Plaid skirts in pleated styles, sizes 1 to 20, from 3.95 to 8.95. Sweaters 8.95 in shaker knit, and Beacon robes 3.50 to 5.95. Located on Rich's Third Floor.
A catalog note highlights knitted frocks priced from 15 to 35 dollars. Styles described include straight of line tubular silhouettes in smooth wool. Designs feature simple boyish tailoring with ruddy colorings. Available in one and two piece formats.
Rich's new on the third floor features knitted coats at 35 dollars with furry collars and vivid color tones, knitted suits from 19.75 to 29.75, riding habits 35 to 65, riding breeches 13.50, sports shirts 2.95 and 3.95, broadcloth and pongee shirts, sports skirts 5.95 to 16.95, wrap around skirts, and cashmere scarves 4.95 to 6.50, highlighting tailored lines and smart colorings.
New velvet ripples entice New York evenings with velvet gowns for mature and debutante women. Rich's Second Floor daylight silk section hosts a fashion show of velvets in brocaded patterns and warm browns. Imported brocaded velvets range 10.50 to 15, with gold sheen lames and lithes priced 5.95 to 27.50. Bengaline frocks for tea as Paris and New York charm, navy to cocoa shades at 4.95 for 40 inch fabric.
Demonstration of the One Hour Dress by the Woman's Institute of Scranton, Pa. Two experts will show dresses in under an hour and provide full instruction books with material purchases. Sessions 9:30 to 10:30 AM and 3 to 4 PM daily on the second floor.
Paris inspired hats that smartest women will take immediately to their hearts. Bril liant felts for November skies and faille silk hats with bows in original ways. A remarkable midseason collection offering Parisian style from $5 to $25.
They offer unique color contrasts in woolen coatings with corded texture and tufted yellow squares, plus tan and brown options. Various other pleasing color melodies reflect French design. Coatings personally selected from abroad priced at $5.95. Rich's, Second Floor.
Rich's offers tunic blouses in crépe de chine faille and velvet brocade. Beaded embroidered and braid trimmed in rust cocoa navy black and shutter green. Long slim and graceful with sizes 36 to 42 and prices from 5.75 to 39.75. One garment serves as dress with slip or as part of a costume suit.
A vivid display of beaded and embroidered overblouses in diverse colors and fabrics. From local and Atlantic makers, styles range from long to short sleeves with round necks or collars. Prices span 5.75 to 25.00.
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