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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
May 11, 1913
Page
5
C A Benjamin of American Locomotive reports a strong spring auto season with a 31 percent sales rise from last month. Demand for high priced cars grows as buyers seek superior quality and workmanship, with American cars expanding exports to Europe including a cylinder Alco sale to Florence Italy.
A rural squire jokes about music in church and singing with the choir. The exchange highlights a rustic, country tone and a moment of light humor amid local life.
Carter car company Atlanta manager W. H. Mahoney notes a shift in buying. Buyers now demand knowledge on transmissions and gear ratios, and salesmen must explain features. He cites a Philadelphia example where William Jennings Bryan bought by chassis view, illustrating demand for solid construction and reliable service.
A. Forster, commercial manager for Maxwell, discusses the dealers stampede sparked by the Maxwell Model 25 and 28, noting unprecedented dealer demand and plans to allocate up to 26 000 cars first year. He confirms demonstrators will be delivered soon and hints at a forthcoming 35 model triggering another stampede.
The 1913 auto output shows half equipped with Goodrich Tires, a choice favored by manufacturers for long use. Goodrich Tires endure winter and summer, enjoy rising sales, and remain the most popular with motorists. Their unit molding and extra side rubber prevent blowouts, while the thick tread resists peeling. Your dealer provides the suitable style, and a free folder set explains maximizing tire service and avoiding minor tire injuries.
A concise assertion states that the advertising material for Goodrich Advertising contains no content that does not also appear in Goodrich Tires branding, implying redundancy or overlap between the two divisions.
Peerless Motor Car company offers customers a cash bonus for delaying delivery of 1918 cars. If a delay of thirty days occurs, buyers receive a discount. sixty days earns $200. Bulletin by E J Kulas, general manager of Wales, explains the policy amid rising demand and expanded production.
In a rural exchange an old timer recalls his grandfather stuffing money in a stocking as a simple habit. A friend adds that his grandson now follows a course in modern deportment at an eastern college and keeps most of his money in socks.
John N. Wills president of Willys-Overland says European firms cannot yet match Americans in medium priced high grade cars due to lack of quantity production. He cites Italy France and Germany as advancing and notes U S roads and road building will soon close the gap while Europe remains a playground for some engineers.
Hupp Motor Car announces the resignation of Harry Posdick as director of sales. Frederick A. Harris says the position is abolished and B. G. Neighbors will continue as sales manager. Neighbors returns from a three month eastern tour reporting strong dealer enthusiasm and near doubling of last month’s sales, a new company record.
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