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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 31, 1912
Page
30
Just in time for Easter Week Keely's unveils many new dresses gowns suits and costumes in exclusive Spring designs. Paris-inspired adaptations and New York originals headline a featured display tomorrow on the second floor inviting patrons to view the offering and see brief hints of the latest models with more designs to follow.
Hundreds of parasols in black white plain colors and striped borders on display. Choices include allover lace and Persian border designs. Store notes parasols will match various costumes and dresses. Prices range from 1.00 to 10.00.
Charming models in a plain colored and striped line feature rich laces and fashionable changeable taffeta silks. Soft cling crepe meteors and peau de crepe pieces showcase crepe and poplin fabrics in many colors. Voile and Marqua gowns appear with elaborate design options. Evening wear appeals to discerning women with a wide variety of new styles.
A fashion note praises tailored suits featuring fresh fabrics and lively trims. It highlights diagonal and whipcord weaves, plain colors, new stripe and check patterns, distinctive coat details, silk braids, and varied medium-width skirt styles.
Keely's unveils a new Children’s Department with dresses coats hats caps and lingerie. The range includes hats bonnets and mushroom styles from 25 cents to 6.50 dollars and garments in Swiss lawn and pique from 50 cents to 12.50 dollars for ages 2 to 14 with white and cream coats and gowns plus infant and misses styles all highlighted by quality fabrics and workmanship.
Daily shipments bring in embroidered voices and linens in white and color plus Swiss and Nainsook flouncings. A Monday sale offers 27 inch flouncings in Delft blue light blue lavender cream and white at 75 cents per yard. Also Swiss Rufflings Readings and new Allover Laces from 1.00 to 6.00 per yard. Easter Week ribbons bayadere stripes and brocade patterns priced up to 75 cents with a 29 cent sale option.
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