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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 25, 1900
Page
1
J M High Co invites readers to tour a grand display of silks dress goods millinery tailored costumes silk waists laces gloves ribbons and related wardrobe essentials. The stock is described as brighter and fresher than ever and the store promises an exceptional showing tomorrow surpassing any prior Atlanta retail display.
The new Silks are charmingly pretty and will play an important part in Dress this season. A vast assembly of the newest weaves and novelties includes Foulards Crepe de Chine Libery Latins Peau de Soie and silk Poplins. Wedding and reception silks, rich laces tulles chiffons and nets are shown with extensive dress trim offerings. Early selection gives an enormous variety and value with expected scarcity of desirable silks this spring. Dress trimmings present elaborate and costly novelties from leading suppliers.
The advertisement promotes new glove styles matching gowns. It highlights pearl cream and white gloves in glace and soft finishes, with prices from one to two fifty. Aims to fit hands exactly and guarantee satisfaction across all sizes and styles.
Easter morning outfits gain flair from a wide range of ribbons. The collection offers vivid color blends and stylish designs to suit modest to high class tastes, adding piquancy and chicness to wearers.
The season opens with exclusive millinery from Paris and local designers. Highlights include Langtry Turban and Sapho Picture Hat and new artificial flowers like Russian Violets and Champagne Mist. The event runs Monday to Wednesday March 26–28 with a transformed, expanded millinery parlors.
The store announces an extensive display of Ladies Ready-to-Wear garments featuring Parisian reproductions, Eton jackets, silk waists, and tailored suits in rich fabrics and colors. Aims to rival southern houses with a vast, elaborate collection from America's top designers and makers.
J. M. High Col. ML High advertises a display of hats and new fashion fabrics. It invites naturalists to admire birds and flowers on exhibit and appeals to botanists and sentimentalists with roses, dahlias, morning glories, violets, pansies, rainbow tints and sunset glows in silks, dress goods and trimmings.
A grand assembly of direct importation in dress goods highlights European and Paris novelties by the yard or dress lengths. Featuring Crepons, Grenadines, Nun's Veiling, Wool Grenadines, Bareges, Open-Mesh Etamines, and many silk blends. Also full lines of Coverts, Venetians, Cheviots, Tweeds for tailored suits and sportswear, with emphasis on black fabrics and new colorings.
A fashion feature promotes tomorrow's showing of the latest lace varieties for 1900. It highlights neck and sleeve trimmings, dresses, and novel motifs including Point Applique, Point de Esprit, Point de Paris, Venice all overs, Chantilly, Lierre, and many edge bands. Prices are modest for many striking trims.
Tomorrow we preview dainty neck fixings in delicate fabrics. Spring fashion sheets justify liberal use, showcasing an assortment drawn from a dozen sources with pretty ideas of every sort.
Special announcement invites inspection of dress making parlors, promising gowns of every description and costumes finished with perfect style and fit.
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