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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 17, 1912
Page
16
A historic display previews Easter tailoring at a premier shop. New suits, coats, gowns, and dresses showcase slim silhouettes, tunics, and pannier-inspired shapes in fabrics from taffeta to voile. Prices span from 10 to 75 dollars, with garments like the Jeanne d Arc blouse and opalescent chiffon taffeta options highlighted.
Easter fashions spotlight sumptuous silks drawn from many sources with prominent silks on the fashion card for Spring and Summer. New color tones, bordered two tone patterns, and a wide range of weaves including crepe meteors, Habutai silks, foulards, and tub silks. Featured prices include 40 inch silks at $1.50 per yard and Habutai at $1.00 per yard, with shades like primrose and American Beauty.
The Ribbon Section showcases rich velvet ribbons in cherry coral American Beauty blues browns greens and various widths priced from 15 to 10 cents per yard. Pretty ribbons in attractive designs and colors fill the display along with silk taffetas and satin ribbons. Silk and satin taffetas offer floral striped patterns and 5 1 2 inch widths at 19 cents per yard for Monday sale.
Our customers who have profited by these sales before are eager for them when they come. These are truly the most wonderful values we have ever offered you will agree when you see them. Each sample priced at 50c for Monday. No orders for these will be taken by telephone.
A local sale offers a limited selection of Hassocks and tapestry Brussels carpeting in a bright attractive assortment of colors and kinds. Priced regally for Monday at once.
Perrin's Doeskin Gloves in white and very soft dressy washable styles available in two lengths with 2 or 16-button clasps, priced at 1.25 and 3.50 per pair. Suede-lisle 16-button gloves offered in white tan pongee pink champagne and sky at 1.00. Black glace kid gloves 16-button elbow length in sizes 6 to 6.5 at 2.85.
A broken assortment of kid gloves in 2 clasp short length in desirable colors and black. Sizes 5 3 4, 6, 7 and 7 1 2 available. Regularly priced at 1.25 and 1.50, now 59 cents per pair.
A novelty handkerchiefs feature proves popular with shamrock lawn cloth six for 65 cents. Names such as Nellie Louise Ruth Helen Anna Mary are embroidered in a corner, offering sixty different options at a very low price.
Women's Onyx silk hose in black with lavender garter top and extra features priced at 1.00 per pair. Gordon medium weight cotton hose offered in black tan and white at 25 cents per pair.
A Monday sale features Swiss allovers and flountings 45 inches wide in dainty patterns for blouses dresses and lingerie priced at 98c per yard. Also new embroideries edges insertions and ribbon beadings in Swiss nainsook and cambric at 15c per yard, ideal for children's and women's garments.
Display of spring neckwear highlights dainty pieces and low prices. Ratine collar and cuff sets 50c, coat sets 1.50, jabots 50c to 1.50, lace collars 0.50 to 6.50, postilions 2.25, many white pique or linen styles and various lace and filet options offered for readers seeking tasteful accessories.
Hand made corsage bouquets and single flowers described as excellent taste for dress. Colorful roses in American Beauty, yellow, pink or red, with red pies and pink chrysanthemums. All hand made and colorfast. Prices from 28 cents to five dollars.
Dainty house and street fabrics promoted including Fine French Challis at 79 cents a yard with border designs and Persian effects. New Voiles plain or satin striped in white and black 44 inches wide priced at 1.00 to 1.50 per yard. Also all-wool cream serges available 52 to 54 inches wide priced from 1.00 to 1.50 per yard.
Women who buy will be fortunate as the stock is limited. Fine black leather bags in small, medium or large sizes in musketeer, club and carriage styles with leather covered or metal frames. They go on sale Monday at 2.48, values ranging from 3 to 4 dollars.
A display highlights a range of dress fabrics including Swiss Applique foulard Etamines and Mercerized Poplins. Available colors include sky pink navy heliotrope tan brown black white and more. Fabrics feature widths from 27 to 36 inches and prices from 25 to 35 cents per yard. Junior Cloth and Renfrew Devonshire cloth noted for children's wear.
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