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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 03, 1916
Page
16
The Saturday Evening Post shows 1915 advertising relied on returning customers, with 85% of volume from firms that advertised in 1914 and 1913. This stability argues advertising is a profitable, enduring investment and a core driver of economic development. Curtis Publishing notes in Ladies' Home Journal and Country Gentleman.
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