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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 02, 1913
Page
37
A Tama merchant traveling to New York was persuaded in a smoker by an Atlantan electrician to extend a stopover in Atlanta. The man pressed Atlanta jobbers to show him around and sell him goods, causing a delay of his New York trip. The tale, presented as true, aims to illustrate the Atlanta Spirit to new residents.
Leske of FEmigh & Straub in Troy for a late week visit reports success with his Royal collars now about three months in selling. J Britton of Carlep Webster, Batthmore, toured the city displaying his line at the Kimball House during the same week.
The Atlanta Paper company, successor to the Elias May Paper firm of 1868, reorganizes under new leadership led by president I Liebmann. The firm occupies a full city block in Atlanta employing 250, covers paper goods from bags to roofing, and maintains a two-truck auto fleet.
Julius Meyer of Williams and Meyer boosters The Constitution Firing Line amid travels in Atlanta. J A Boatright of Thomson Ga visits N K Smith in a Kimball sample room. Museum adds Bandmaster G W Ingalls diary from the Seventeenth New Hampshire at Hilton Head. Sam Saltzman of Hirshberg Co visits, then returns to territory. Uncle Walt Benson builds strong business for M C Kiser Co between here and Birmingham.
A historical guide explains that effective sales hinges on two elements: suggestion and persuasion. It stresses tailoring approach to the customer type, quickly outlining the proposition, and building familiarity of the firm name through clear, concise ads to attract attention and create credibility.
Merchants should hear every salesman briefly and clearly. The axiom goods well bought are half sold underlines that listening to offers can uncover better buying options. Time constraints demand quick outlines and decisive follow up or risk missing profitable lines.
The piece divides readers into two classes: those who write to advertisers and those who rarely do. It argues that non writers are often the best buyers, while active requestors seek free samples but rarely convert. It emphasizes prestige from constant public visibility and the value of a steady ad presence to keep a firm’s name before the public.
A compact travel note offers valuable pointers on hotels across the South and includes reading matter of vital interest. Published by Fred Houser in Moore Blog with a one dollar yearly subscription, the brief item highlights practical lodging guidance for travelers.
The text argues that character and business ability determine credit risk more than capital size. It urges valuing honest, capable operators, prioritizing capital-to-sales balance, and rapid account collection to avoid losses and ensure firm footing. It warns long terms invite delinquency and lost business, advocating short terms and prompt payment habits.
A column extols a smiling, friendly approach in sales. It urges merchants to keep a sunny trade mark, grinning through setbacks, building goodwill with customers, and treating rivals with cordiality. C. Pp. Webb of Warren Manufacturing in Alabama is noted for a successful month and warm reception.
Jim Bates of Regan Malone company departed last week for an extended trip through the southeast Georgia territory to conduct business and oversee operations.
John L. Elchberg of Bio Heating Co. closed a tract in Athens this week, addressing city matters arising from Augusta yesterday.
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