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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Jun 01, 1914
Page
4
The Chamberlin Johnson DuBose Co presents a white sale boasting top undergarments dresses and skirts. The store touts unprecedented values crafted by its partners with the best efforts of makers and suppliers. Customers are urged to see the results described as happy through and through.
The item notes that the sale centers on economy while also promising attractive styles. It emphasizes double edged appeal to buyers with low prices and practical, serviceable goods, aiming to awaken ownership desire in women and highlight concrete, factual benefits.
The advertisement touts an $8,000 stock of muslin underwear white dresses white skirts hats and curtains highlighting Mustin brands. It paints a lavish display as a summer attraction with new styles and prices designed to draw shoppers and build store goodwill.
A sale offers drawers in muslin with flounces, lace and embroidery trim, rediscovered styles once sold at 6c to 75c now grouped as mussed bargains. Nainsook trimmed pieces and knickerbockers include Dorothy styles, sheer nainsocks, and crepes. Prices range 19c to 2.23 dollars with many 25c to 39c items and fine laces noted.
A fragmented sale ad describes corsets, nainsocks, cambrics, and lace trimmings in dozens of styles and colors. It highlights Valenciennes lace finishes, embroidery medallions, and shadow lace flounces with prices ranging from 48c to $5, noting hand machine work and elaborate necks and yokes across kimono, Empire, and bishop sleeves.
About seventy five to eighty pairs of curtains in assorted lots are reduced one third during the White Sale. Original prices ranged from $1.50 to $20.00, now $1.00 to $13.33 per pair. Styles include etamines nets voiles and marquisettes in white ivory and Arabian. Many appealing patterns.
The Millinery Section joins the White Sale with chosen hats priced from five to ten dollars. With cooperation from Es telle Mershon at E Forty six Street New York, the shop offers white hats that are superior values in both materials and style. The hats are newly crafted and designed to satisfy modern wearers with versatile appeal.
The Chamberlin- Johnson-DuBose Co lists discounted fabrics as June begins. Prices show marked reductions on Persian Lawns, French Lawns, crepes, piques, serges, and embroideries across widths from 28 to 45 inches, with many items around 19 to 79 cents per yard.
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