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Atlanta Constitution in Atlanta, Georgia

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Newspaper

Atlanta Constitution

Location

Atlanta, Georgia, United States of America

Date

Jul 24, 1910

Page

29

E M F Company claims standard automobile quality via mass production

The article argues that building 36,000 cars annually through large scale, well equipped facilities yields higher quality and lower prices. Using examples from sewing machines to watches, it asserts that standardized mass production delivers superior, proven products and asks readers to accept “Standard” as excellence in automobiles.

E-M-F Flanders Elie Winchester Burroughs Waltham Elgin South Bend Studebaker Canada Singer Waltham, Elgin Steinway

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