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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Jan 28, 1900
Page
4
A reader’s photograph inspired an illustration showing a child hiding in a mother’s hair to illustrate the product’s effect. The ad claims Ayer’s Hair Vigor nourishes hair, with Dr J C Ayer noting the need to feed hair to make it grow well, a principle from over 50 years ago.
Mrs J W Strarr of Elmira New York writes that after using Ayer's Hair Vigor her hair stopped falling out and began rapid growth. She reports hair reaching 45 inches in length and thick texture after about a year of use.
The ad insists that most women neglect hair and that diet weakens it, causing graying and aging signs. It promotes Ayer’s Hair Vigor as a genuine hair food that feeds the hair from start to finish, claiming to restore strength and color.
An advertisement claims a remedy to restore color to gray hair priced at one dollar per bottle. It invites purchase from all druggists and markets the product as a simple topical solution.
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