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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Jan 04, 1915
Page
3
Chamberlin Johnson DuBose invites shoppers to a big January Sale of muslin underwear. The ad emphasizes certified facts, price benefits, and quality garments to help communities practice economy, urging women to compare materials, styles, and prices while enjoying a large, well-priced selection.
A period sale showcases corset covers in 19th century high‑style embroidery and felled seams, 39c French and German Valenciennes lace and Swiss embroidery, and an extensive 49c to 79c range. Dozens of designs include aero cloth medallions, sheer trims, and intricate front and back finishes across 19c, 25c, 39c, and 69c to $1.25 price points.
The ad lists numerous gown styles priced from 49 cents to 1.49 dollars. It highlights necklines from high to V shapes, long and short sleeves, Valenciennes laces and embroidery, sheer materials, muslin, silk crepes, and shadow laces. Numerous quantities promise wide variety and quality aimed at women.
It must impress a woman with hundreds of different garments. If she dislikes one, another will suit. Lace, peplums, and corset covers are varied. The garments are presented to Atlanta women as more attractive and numerous than any January Sale.
Combinations of drawers and corset covers offered with six styles 98c and four styles 1.25. Corset covers front and back trimmed at 1.49. La Grecque garments finished with linen and German Valenciennes laces from 225. Full eight inch Swiss embroidery flounces at 98c. Petticoats muslin and namook at 1.25 with fringe. Net flounces laces ribbons range from 1.98 to 7.50.
A catalog-style notice lists teddy bears priced from 69 cents to 3.50 dollars in multiple fashion lines. Styles include lace yoke and bottom trims, skirt-like lace versions, medallion side details, and sheer namseooks with Aero cloth medallions and Dresden embroidery.
Store advertises new bridal sets in dainty exquisite style. Three and six piece sets shown only at this store. Prices range from 9 dollars to 25 dollars, presented as far below real worth.
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