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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Feb 21, 1915
Page
6
Wylie West argues tires must balance popular price with lasting value and quality. He cites Firestone as an example of economical distribution producing fair prices, but warns that price alone deceives the motorist. He notes dealers insist on quality alongside price to keep customers.
The text asserts Firestone will never lower quality for price moves, citing scientific efficiency and distribution economy. It notes that profits come from sales volume and factory discipline, and a single poor tire sale could ruin reputation and the business.
In February Chicago the Federal League announced five new umpires from over a hundred applicants. They are William Fyfe from the Western League, William Finneran, Frederick Westervelt, James Johnstone, and Harry Howell. Others listed include Brennan, Darry, McCormick and Shannon.
Mrs. Emma E. Walsh of Hlineis city drives a Saxon from Fort Lauderdale Florida to Moline Illinois setting a long distance record for a woman. She traversed sand and mud through Georgia Tennessee and Indiana using three of four original tires and spent about 9.80 on gasoline.
In 1915 remarks from Goodyear’s service head urge solid tires be watched, stressing that overloading causes compression damage and breaks the rubber. Proper load limits and clear driving instructions are essential to preserve mileage and tire integrity.
New York February 20 Jack Johnson must undergo strenuous training to defend his world heavyweight title at Juarez next month. Officials aboard the freight steamer Highland Harris report Johnson, a passenger from Montevideo Uruguay, left the vessel February 7 at Barbadoes and chartered a 20 ton schooner to reach Mexico, with his party en route for the title bout.
The article describes Johnson traveling from Montevideo to Tampico with limited training on shipboard due to an arm injury. He is accompanied by Frank Haghey of Sydney, acting as trainer, and expects to begin real work upon landing in Mexico for the March 6 bout at Tuarez against Jesse Willard. Officers note Johnson has not trained since January 20 and may require unusual conditioning measures.
Goodyear touts Fortified Tires as offering five protections and years of effort and millions of dollars in R and D. The ad claims top status in tires, reduced prices with three major cuts in two years, and 1,479,883 tires sold last year. It emphasizes fewer flats, punctures, blowouts, and skidding, plus safer, more enjoyable driving supported by extensive production and service stations.
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