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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Dec 01, 1906
Page
9
The advertisement touts a vegetable product from cottonseed oil as a lard substitute. It claims purity from extraction to packing, health benefits including relief from dyspepsia, superior flavor for cakes and pastries, lower cost, and better pastry texture and color than lard.
Plantene, the pure product of prime cotton seed oil, is made under conditions of absolute cleanliness and sanitation impossible to achieve with hogs killed in a packing house. Every step from extraction to refining occurs in our own mills under direct supervision using the cleanest methods and surroundings. Plantene’s purity is claimed to exceed all other shortenings.
Plantene offers health preserving properties from cotton seed oil and is free from hog related dangers like trichina cholera and lockjaw. It contains no slaughter house impurities found in lard and can prevent or relieve dyspepsia. Dyspeptic people can eat pastry with Plantene without ill effects, unlike hog fat which is a known cause of dyspepsia.
Plantene is made from refined prime golden colored cotton seed oil and preserves natural flavors with a nutty delicate taste. Its rich golden color proves the oil remains unwhitened by harmful chemicals, used in its natural condition retaining flavor for cakes and pastries unlike lard.
Plantene, a pure vegetable product, is far richer than lard and requires less. A little more than half as much Plantene as lard yields nearly twice the work and superior flavor and healthful properties. Economy and quality are combined in Plantene.
Plantene, derived from prime golden colored cotton seed oil, offers superior shortening qualities compared to hog fat. It preserves natural characteristics, yields cakes and pastry that are dainty, delicious and digestible with a delicate crispness, rich brown color, and appetizing flavor not achievable with lard.
Plantene replaces lard and butter for healthfulness cleanliness and flavor. It offers economy and best results in cooking and baking. Regular use ensures uniform success in delicacies that meet universal approval. Use only half as much Plantene as butter for shortening.
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