13 Apr 1890
Page 1
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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Apr 13, 1890
Page
1
J M High Co announces a larger stock than ever with a second spring stock in. The catalog lists fabrics, silks, cashmeres, drapery, lace, shawls, and broad assortments priced below competing stores. The page highlights low prices on buttons, hosiery, shoes, and ready to wear, promising vast discounts across multiple departments.
Special sale of 200 dozen fine French woven Corsets at 7 cents per pair. Yard wide Cambric Lonsdale finish at 7 4 cents per yard. 5,000 yards fine unbleached Muslin at 5 cents per yard. White Goods Department advertises 10,000 yards White Laitin Plaid Lawns at 6 1/4 cents per yard. 5,000 yards White India Linens at 33 cents per yard. Fine White Namsook Chints at 5 cents per yard.
Retail list offers a flood of discounted garments including Swiss ribbed Jersey vests at 14c and 35c, ladies’ undergarments in multiple colors, men’s balbriggans and shirts, scarce silk ties, and numerous 25c to 35c items. The verbose ad presents quantities in dozens, praising “Our Own” brand and high volumes for the sale.
Advertises silk umbrellas at half price with assorted styles. Includes details of values from five to eight dollars and combined totals. Mentions a busy department store and corrected prices to reflect discounts.
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