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Newspaper
Athens Weekly Banner
Location
Athens, Georgia, United States of America
Date
Sep 11, 1914
Page
7
Michael's announces daily freshness and beauty in new season arrivals. Two NY buyers have curated a swellest ready-to-wear lot, balancing quality, style, and downed prices. Customers can expect unique merchandise with constant updates on every visit.
The new coat suits offer charm and individuality with long graceful lines. They avoid the sawed-off look and feature materials such as broadcloths serges and novelty weaves with velvet trimming. Coats come in lengths to suit all heights and skirts in varied styles. New suits arriving daily.
The store announces an almost complete line of silks for fall wear with high lustre satins premiering and crepe weaves remaining in foreground. Roman stripe silks pair with dress fabrics as the retailer invites inspection and promises the most complete stock ever shown in the city.
Local merchants announce a near doubling of wash fabrics and the broadest, most varied line of popular priced textiles yet shown in Athens. Their New York buyer continues to secure bargains to share with Athens and surrounding areas.
The millinery lineup features velvet dominated hats for fall with gold and silver trimmings. Birds and gold or silver flowers decorate the designs while feathery accents add elegance. A designer returns from New York preparing for fall buyers and many hats are ready for immediate wear.
Beautiful fall stock crowded shelves with a wide range of fabrics for all occasions. School use features a superior variety, wholesale orders offer lower prices due to larger quantities. Convenience and abundant patterns attractive to patrons, with Michaels drawing in more buyers daily.
Local shop previews new neckwear as stock arrives daily. Semi stiff collars and high backed effects with vestees attract buyers. Separate mannish vests in solids and plaids are popular new offerings.
Miss Hilsman, our dress trimming buyer, returned from New York with profitable purchases of imported laces. The store spent months ago on narrow laces imported directly, and the new dress trimmings are described as beautiful beyond description. See the display now ready for inspection.
New stock in our shirt waists department features many styles and fabrics. Plaid back waists with satin, a mannish set in vest, points and pockets are among the admired designs. Satins crepe de chine chiffon and other pretty fabrics are displayed at lower than usual prices.
The advertisement announces Frolaset front laced corsets ready for customers. It emphasizes that proper gown fit depends on the corset and that these corsets are fitted to individual figures at no extra charge. It notes Corsettiere services to ensure a perfect fit before new clothes are tailored.
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