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Newspaper
Athens Weekly Banner
Location
Athens, Georgia, United States of America
Date
Sep 10, 1915
Page
7
The store promises fresh daily arrivals with coats suits dresses and waists for the coming season. Three New York buyers helped curate a swellest lot with quality, style and lower prices, aiming to please customers.
Buyers gathered a line of silk and serge dresses for fall wear expected to rival peak season offerings. The shop has a small stock but a good range, with many customers already approving the beauty and price. A featured dress paper promises surprising value upon viewing and price.
A beautiful serge and satin street dress features sleeves girdles and plaited satin flounces. The waist is trimmed with embroidered motifs and a latest cut collar with V-neck silk loops and buttons. See it to learn the price.
The new fall coat suits feature flaring graceful lines trimmed with furs braids and velvets in brown green and navy. Michael's offers varied textures with navy always in the trio of popular colors and full flaring skirts. New styles arrive daily with advance sales promising a banner season priced from 12.50 dollars.
The advertisement touts Renfrew Devonshire and Renfrew Madras Ginghams as fast colors despite dye market shortages. Renfrew Madras ginghams sell 32 inches wide at 15 cents per yard and Renfrew Devonshire cloth at 32 inches wide for 20 cents per yard.
A new lot of neckwear and ruching has arrived showcasing updated styles. The change in fashion offers many options to aid in selecting a new dress with prices ranging from 25 cents to 2 dollars 50 cents.
A sale offers Middy blouses and Middy jeans in sizes 12 14 16 18 with red and blue collar trim and star details. Regular 98 cent value reduced to 79 cents on Monday.
A local ad offers quality Middy blouses for children in size six through twelve available Monday only. The listing emphasizes neat construction and reliable sizing for school uniforms.
Local shop lists blouses from regular inventory priced at 38 cents each, marking a discount from the usual 50 cent rate. Details on quantity or timing not provided.
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