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Newspaper
Athens Weekly Banner
Location
Athens, Georgia, United States of America
Date
Oct 04, 1912
Page
6
Fall opening fashions debut Monday with a week long showcase featuring new styles for the season. Designers present updated silhouettes and color palettes aimed at mid autumn wearers across urban shops and department stores.
A notice invites fashions followers to a millinery opening in Athens showcasing the largest and most complete line of hats this season. Prominent brands Fisk Gage and Maurice will be featured, with an invitation to attend the stylish display noted as both interesting and profitable.
New silks are shown in all the new weaves and will be a feature of the opening. Charmeuse, Brocaded Charmeuse, Charmeuse Crepe, Massalines, Crêpe de Chine, Taffetas, Princess Fatale and fancies are the sought for weaves this season. Special showing of these.
Wooltex offers two full seasons of equifactory wear under its guarantee, promising safe purchasing. The appeal emphasizes style and quality alongside price, suggesting women prioritize appearance while Wooltex claims to unite style price and wearing quality under one table for security. Athens shoppers are urged to view the display for best values in hand tailored garments.
Our Fall opening highlights new dresses from Paris featured in Athens. The exposition presents the smartest array of women’s apparel, with styles for all occasions. Come in to preview the Fall line before the rush and see why this is our best showing yet.
New fall coats showcase workmanship as the key to elegance in simple, tailored models. The season’s long coats emphasize quality stitching and finishing to elevate even modest designs.
The article notes time to review styles and makers of each garment with no two alike. It highlights a youthful period offering many girlish dresses alongside older pieces in the evening wear stock.
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