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Newspaper
Athens Weekly Banner
Location
Athens, Georgia, United States of America
Date
Jul 10, 1914
Page
3
An Athens department store advertises seasonable merchandise at lower prices than any other house. It pledges fair pricing for all customers and promises equal treatment with special prices offered to the public, not just a select few.
A table of lawn and muslin fabrics shows patterns in dots stripes checks and plaid. White goods include check muslin lawns Swiss and pajama checks. Merchandise in this lot is worth from 15c to 25c per yard. Your pick at 10c.
The advertisement lists white voiles flaxons check muslins crepes piques and linares. Colored crepes batiste and Ramie linen priced up to 35c, with a sale at 15c per yard.
A 5c table features lawns with dots, stripes and solid colors. The row of samples shows colored lawn cloths regularly sold at 10c each.
One table filled with laces and embroidery insertions clung and embroidery offerings. Regular prices rise to 25c per yard with sale at 5c per yard. Embroidery flouncings marked down 1s to 3s off from original $1.00 to $5.00.
Vintage fabrics including silks and silk wool blends priced from 1.25 to 3.50 per yard. A rare 98 cent offer applies to black fabrics only. Limited stock across voiles crepes colinnes sublimes and batiste.
This season we report record sales of children's dresses with quantities and reduced prices. Dresses range from 59c to $5.00 with marked reductions listed, and linen coat suits for ladies show substantial discounts from $6.50 to $12.50, all framed as a promotional sale.
Entire stock of coat suits now ten dollars each for early fall wear. Original prices ranged from twenty to forty dollars, with selections at ten dollars for any coat suit.
A display features a line of new Ball skirts with long Russian tunics and knife plaited hems in plaid and solid colors with Roman stripes. Materials are new and attractive. Prices are $5.00 and $6.50.
Local shop promotes new Seco silk waists with colored embroidery priced at 98 cents versus 1.50 elsewhere. Habutai silk waists in white with embroidery offered at 1.48, compared with 2.50 in other stores.
New white poplin skirts paired with long Russian tunics priced at 1.25 dollars. Also new ratine skirts with Russian tunics available for 1.75 dollars.
Advertises corset fittings for all figures at $1 to $10 and a summer millinery sale with entire stock offered below cost. Promises beautifully trimmed hats at low prices to attract customers.
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