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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Sep 26, 1940
Page
15
A fashion note chronicles how women adopt male styles this fall with corduroy, long jackets, belt details, and sport garments. We see built-in belts, deep pockets, patch pockets, and two piece jersey outfits. The piece ends noting the first amateur outdoor athletic games in New York on Oct. 21, 1871.
In Athens beauty shops the fall trend is pompadour curls with rolled backs and bangs like styles seen on students. Operators tailor curls to each customer, offering perms for a fresh, easy care look perfect for fall football games.
Patriotism leads the season with tiny jewel studded flags eagles and stars for lapels an eagle cut from red felt on a lapel attracts attention salt spoons with safety clasps by silver makers corn and acorn necklaces wood beads and animal motifs appear on sweaters jackets and blouses a Ohio University coed wears a necklace and bracelet of red corn sparking chatter about the fall trend.
Chromium fittings stay bright with daily soap and water wash rinse and dry with a soft cloth. If deeper cleaning is needed use a cloth with crude oil then wash and polish dry.
Fall's gayest new color hunting pink appears in hand knit patterns with large patch pockets. Helen Harper designs catch the eye with affordable shades. Athens stores feature a coffee brown slipover and beige cardigan in soft wool. White angora tempts shoppers in a window display. Jane Irwin offers coed fashions in many styles and shades.
The ad markets TON JON three herbal medicines for stomach kidney bladder and prostate issues with a two day introductory bottle offer at 25 cents. Testimonials claim relief from indigestion constipation liver and nerve troubles plus improved sleep and energy. Coupon required for in store pickup at Quick's Drug Store Athens Ohio this Friday and Saturday.
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