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This newspaper page contains 24 articles. Subscribers can read the full text of each article.
Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
May 23, 1921
Page
4
An editorial arguing advertisers should invest consistently, noting success depends on six months planning and persistent effort. It contrasts large campaigns with small, steady spending and uses builders as a profitable example of ongoing advertising. It warns against expecting immediate magic and urges timely investment.
The 25 percent German export tax, part of the reparations settlement, funds interest on a large bond issue. Analysts say it aims to cover ~$30 billion in payments, requiring massive export growth, while impacting American interests and European trade. The piece argues for a strong American legal voice to guide this policy.
A mentally irresponsible prisoner, now a state guest, questions the hospital clock. Guards confirm the time as just past eleven thirty, prompting him to wonder why such a clock would be in the grounds.
A lecturer on physical culture argues a woman should touch the floor with fingertips without tearing clothing but warns this would remove the element of surprise from a stunt.
Commentary notes the significance of President Ing's upcoming appointment to fill the Warren Court vacancy left by Edward D. White. It credits John Marshall as a model figure and reflects on the court's growth, prestige, and impact on the nation's development. The piece also includes satirical statistics on gender roles and social quirks mixed with broader political observations.
The Own Your Own Home movement promotes affordable housing through expositions like the Chicago and New York displays. It highlights prize winning compact designs from a national contest, the role of architects, and aims to reduce rents by encouraging private home ownership backed by building and loan associations.
A fragment describes a reader service offering general information by mail via the Information Bureau. It notes the bureau does not give legal medical or financial advice and that it does not undertake research on individuals. The text explains reply details and return postage.
The flag is described with five horizontal stripes and a central Star of David. It dates from the eleventh or twelfth century, though the exact origin is not known.
The case against Guiseppi De Filipo, arrested as the driver of the Wall Street bomb wagon, appeared to be on the verge of crumbling today.
A Scotchman was walking home when a Ford veered into him. He fell and injured his leg then limped away. He noticed warmth on his leg and feared it was blood, realizing he had been hurt after the collision.
A humorous old story recalls a railroad worker asked to lead a prayer. He blends railway imagery with faith, asking God to keep switches closed, lamps bright, and the journey toward death ending with eternal happiness as a payroll check.
The Class Six group sent a dozen men to Murray City to assist Sunday school efforts and sent several others through the crowd to sell tickets for a church supper planned for tomorrow evening. Youthful bathers gathered along the Hocking River near South Bridge to escape the heat, watched by a crowd on the bridge as they enjoyed a sunny day.
Old Sol brought warm temperatures to Athens yesterday but evening church attendance was sparse. The writer suggests holding services outdoors to boost turnout.
A local businessman commends a man in the parade who took off his hat during the flag salutes. The observer, watching the crowd, believes the display was by "Happy" Nye and urges public commendation for his respectful act.
George Green aged 70 of Louisville, dean for Louisville and Nashville conductors, was killed when a locomotive collided with an express coach in L and N yards. Louis Simmons of Covington, switchman, was burned and cut in the same incident.
A quoted remark argues a loafer’s rudeness stems not from laziness itself but from the belief that others should not work. The statement highlights a clash over labor expectations and fairness in a group setting.
Stewart and Amesville dwellers hosted and visited across the weekend. Arthur and Mrs Antle stayed with J. Davis. B. B. Wyatt traveled to Athens on business. William Stone plans a motor trip to London Ohio to visit his sister. Several Athens visitors called on Goldie Davis and family. Herman Wyatt bought a Ford touring car. Samuel Marquis visited his daughter Mrs S J Davis. Community Day exercises were attended at Stewart. Edyth Thompson visited Goldie Davis. Ray Marquis and children Floyd Leta and Raymond were Friday guests of B. B. Wyatt. Amos VanDyke and Jesse VanDyke hosted a Sunday gathering.
Jacksonville residents Mr. and Mrs. E. Koch of Charleston W V spent a few days last week with the former's sister Mrs William Hallam. Mr and Mrs Norval Edwards and family returned to New Athens Tuesday after visiting relatives here. Rev and Mrs A F Noethlich and daughter of Pickerington and Mr Wm Whitfield of Detroit spent Thursday with D J McKinley and family.
Notice marks the death anniversary of Clara Bernice Kincade daughter of Arthur and Agnes Kincade who died May 23 1917 at age four years eleven days. Parents express consolation with a hopeful verse about heaven and the kingdom of God.
In Findlay Ohio on May 21 Mrs. Irwin Gallant of Orange township mailed a letter to a Chicago firm. It took seven years for the letter to reach its destination and the firm replied this week after receiving the letter last week.
The notice warns buyers that only Bayer marked Aspirin on packaging or tablets is genuine and physician approved for twenty one years. It lists uses from cold relief to headaches and rheumatic pain and notes small tin boxes of twelve cost a few cents with larger packages from druggists.
A War era contracting firm shifted to small newspaper ads starting December 1918. After twenty months the firm found nearly half its contracts and over half its financial volume traced to advertising. The lesson is persistent small ads pay and benefit owners and readers alike.
Prompt advertising now captures Fall market share and avoids Spring lag. Waiting until Fall delays benefits and lets competitors who began earlier seize more business.
Advertisers reveal surprising breadth and speed in opening channels to attract attention. They emphasize rapid responses and diverse platforms to maximize exposure across markets.
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