Faith Popcorn Pushes Honest Ads For Truthful Pitch
Faith Popcorn, 28, vice president and creative director at Smith Greenland Agency, argues for more honesty in television advertising. She travels to talk with average people, saying ads should reveal when two washings are needed to whiten clothes and urging advertisers to address real consumer pain. She aims to refocus ads on improving life for families and children rather than mere manipulation.
MENTIONED IN THIS ARTICLE
Faith
Plotkin
Smith Greenland Agency
Fluke
Harvard
Jam Square Recipe With Czechoslovakian Roots
Marian Reeder shares Jam Squares a two layer cookie with strawberry jam middle and walnut dough. The recipe yields 36 squares from a 9x9 pan baked at 325 for about 55 to 60 minutes. OU wins NRA gold award is to be shown at McCormick Place in Chicago.
MENTIONED IN THIS ARTICLE
Ohio University
National Restaurant Association
NRA
Chicago
McCormick Place
Auxiliary to Sons of Union Veterans Memorial Service
The Auxiliary to the Sons of the Union Veterans of the Civil War holds its annual Memorial Service on Sunday May 20 at 2 p.m. in the Frost church. Afterward flowers will be laid at soldiers’ graves in a nearby cemetery and refreshments will be served. Public invited.
MENTIONED IN THIS ARTICLE
Sons of the Union Veterans of the
Frost
Heloise column suggests sheet as fabric for shirts
Dear Heloise notes using a no-iron muslin sheet as affordable fabric for matching shirts, praising its width 72 inches and drip-dry finish. Alma Vere Hadlo shares a Laughter letter about family cartoons inspiring a scrapbook with contributions from all relatives and pets.
MENTIONED IN THIS ARTICLE
Father and Son
Alma Vere Hadlo
Heloise
Heloise Hints Readers Share Kitchen and Garden Tips
The Athens Messenger features reader tips from Heloise, including reviving stale rolls with lettuce steam and building a trellis for cucumber vines. Letters show affection for Betty Esslinger and request more homemaker hints, noting the column receives high mail volume and may not answer all inquiries.
MENTIONED IN THIS ARTICLE
Heloise
Abby Says Sad Yet Guilty Not A Lesson For All
Abigail Van Buren offers guidance on friendship and mental health after a 31 year old woman’s suicide leaving questions of responsibility and timely help. A reader admits missed chances and asks if tomorrow might be too late to help. The columnist urges seeking professional help and condemns guilt.
MENTIONED IN THIS ARTICLE
Abigail van Buren
Abby
Tips To Assist With Buying Meat On a Budget
General Foods Kitchens in New York issued tips for housewives facing high meat prices. Advice covers hunting for specials and stocking up at reduced prices, choosing less tender cuts, and using protein substitutes like eggs cheese dry beans lentils nuts and peanut butter. It recommends not spending more than a third of the family food budget on meat and splitting large cuts into multiple meals, noting price per serving over price per pound.
MENTIONED IN THIS ARTICLE
General Foods
New York
Also Mentioned on This Page
Eve Sharbutt
AP Newsfeatures
Faith Popcorn
By Marian Reeder
OU Menu
Roger Dale Jordan
Albany
Carpenter Baptist Church
Carpenter
Bonnie Sue Fraley
Clifton Fraley
Logan
Cecil Cox
Athens
Mr. Jordan
Clay S. Jordan
the Athens Messenger
Betty Esslinger
Celine Lott
Earl A. Hooper
Earl F. Mathews, Inc
Security Building
John J. Lavelle
Robert S. Mathews
Venezuela
Appalachia
Ethiopia
Action
Peace Corps
VISTA
RSVP
SCORE
Service Corps
ACE
Active Corps
UYA
Mitzie
Ames-Bern Wonders
4-H
Amesville
Carpetland
W. Main
Pomeroy
Ohio
3Rd Ave
Gallipolis
Stimson
Loin
Naim
Ued
Super Foods
West Union St
Field Enterprises, Inc
The
Advertising Council
International Newspaper
Nelsonville
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