Reading ads drives newspaper readers and advertisers
Advertisers rely on reader exposure to full page ads in newspapers and magazines. The piece notes readers skim ads before stories, confirming ad effectiveness and the equity of placing large departmental ads.
Are You Forty Are You Forty and Well and Happy
Dr. Harvey Wiley urges health checks for people forty and younger to prevent early decline. He notes forty to sixty is the fruitful life stage, with greater output from fifty to sixty due to experience, and emphasizes preventive care through regular family doctor visits and doctor’s mandates. Continuous prevention is cheaper than cure.
MENTIONED IN THIS ARTICLE
Harvey Wiley
Good Housekeeping
Clean Up Pictures Show Civic Drive In Spring Tidying
A city plans a photo exhibit of its spring cleaning efforts to document improvements in public places and private grounds. The images will contrast orderly and neglected areas, with a second exhibit proposed to show follow up work and long term maintenance as true citizenship.
Germany Needs Study of Natural History Demands Expert Choice
A reflective note argues Germany should study natural history and avoid confusing animals like eagles and goats. It endorses a modern method of proving facts by relying on carefully chosen experts.
MENTIONED IN THIS ARTICLE
Germany
After Dinner Stories and a Comic Exchange
A humorous exchange unfolds between a minister and his partner as they discuss jokes about dwarfs and corns. Smith pivots to a gag about headaches, provoking a stumble in conversation. A quip about the tenth commandment elicits a coy response about servants and guests. An awkward silence follows.
MENTIONED IN THIS ARTICLE
Smith
Spinster Refuses Request for Old Trousers from Bold Visitor
A seedy man, after being fed at a lonely spinster’s back door, asked to see if her husband had an old pair of trousers to spare. The spinster replied that he never wears such things to avoid exposing her solitude.
Princeton Graduates Questioning Social Ties Amid Hard Times
The piece notes Princeton graduates claim they have never kissed girls, suggesting incomplete education. It mocks isolationist mood and European concerns, recalling Carrie Nation and old soldier slogans amid worries of 1930s tensions and "menaces" abroad.
MENTIONED IN THIS ARTICLE
Princeton
Europe
France
Romance of the Stowaway Delivers Dramatic Immigration tale
The article tells Josephine Mandre a 16 year old French stowaway aboard the Belgravia who faced deportation but was saved by the French High Commission. It peels back a growing international stowaway ring profiting from hidden immigrants amid postwar waves to America.
MENTIONED IN THIS ARTICLE
Frederic J. Haskin
New York City
Josephine Mandre
New York
Belgravia
America
Land of
Opportunity
Monsieur
Pollu
Malaga
Spain
Lee
Ellis Island
Josephine
French High Commission
Europe
Atlantic
Court House
You and I
Advertising Affects Worth in Newspaper Messages
The text argues that advertising succeeds only for products that are inherently right. Advertising cannot salvage a flawed product, and advertisers will avoid campaigns for goods that will fail. It contends that ads certify quality and prevent waste of advertising budgets.
Advertising as a lively mirror of modern business
The piece argues advertising grows more interesting to read and demonstrates this through examples in meat packing industry ads, golf club campaigns, women’s messaging in washing machine copy, and food advertisements highlighting busy housewives’ needs and modern priorities.
Advertising fuels rapid growth in washing machine industry
The piece extols advertising as a force for good, noting the washing machine industry rose from five million dollars yearly sales to one hundred million in five years. It argues advertising benefits American women and promises readers it will pay to read and heed advertisements, claiming growing interest.
Tolerances in coin weights Collop Monday and earth age
Questions explain coin weight tolerance by law and Collop Monday’s origin. The earth’s age is taken from the start of solid formation and cooling, estimated at 80 000 000 to 65 000 000 years by a recent investigator.
Thoughts of Athens May 4 and a Carnival Street Scene
A reflective Athens diary entry from May 4 describes locals strolling past Court Street shops, a carnival atmosphere with autos and eateries, and mentions plans for visits to Buckeye Lake, Florence Hawkins, and Bill Moler. It notes tire sales, barefoot country kids, and a Panama hat for sale via Sheriff Parker.
MENTIONED IN THIS ARTICLE
Aereen
Athens
Palm Beach
Buckeye Lake
Florence Hawkins
Reubenstein
Goldberg
Henny Ford
Bill Moler
Burbank
Court Street
Sheriff Parker
The Davy Crockett Tradition Ends With Lost Dog Found
Assistant Postmaster W. M. Maffett called about a missing dog and asked for an ad. At home he found the dog already returned and tied up, likely having heard the planned notice and surrendered.
MENTIONED IN THIS ARTICLE
Cynthiana
W. M. Maffett
Democrat
Epsonade Salts Offer Tasteful Epsom Remedy
A new product named Epsonade Salts blends real Epsom salts with fruit derivative salts to taste like sparkling lemonade. A tablespoon in cold water is recommended for biliousness headaches or constipation. The American Epsom Association calls it a notable discovery. Also noted is a pocket knife made to reuse used safety razor blades.
MENTIONED IN THIS ARTICLE
American Epsom Association
Also Mentioned on This Page
South
Ohio
Athens Maesener
Herald Printen Gg, Hares U
Atch
Ezra
Nehemiah
Halley
G. L
Lincoln
Roosevelt
John J. Ingalls
Theodore Roosevelt
S. M. Sa Oan A
Antilles
Tuscania
Moldavia
Missanobie
Ticondaroga
Otranto
Xouth
Fifth Avenue
Wabash Avenue
Chicago
Anon
Mars
Carrie Nation
Wall Street
Women of America
Messenger
Davy Crockett
Danse Brothers
N. Court St
Babe
Lostro Auto Sales Co
C. E. Norris
Athens County Buick Co
Columbus
Joemiller
Columbus Oil Company
Columbus, Ohio
R. A. Antle
Trimble
O. Ray James
Chauncey
Ed Lowery
Circle Hill
E. H. Pidcock
Beaumont
Nelsonville Tire Co
Nelsonville
R. H. Wagner
Buchtel T. McManamy
Jacksonville
C. F. Leach
Luster
Gaston Bros
Joe