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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 31, 1972
Page
6
The Kroehler Manufacturing Company surveyed consumer buying motivations across mobile homeowners, married students, and single working women. Married students, about 23 percent of 7.5 million college students, rank furniture lower than travel and other post graduate priorities.
The Athens Messenger notes a group of graduates favor functional, non gimmicky furniture over plastics and imitation wood, distrust salesmen, and prefer quality merchandise. It also cites 7,000,000 single working women as a ready market favoring functional, conservative designs and delaying marriage.
A survey finds women with discretionary income rate environment highly, equate home appearance to personal grooming, and prefer durable, comfortable, high quality goods. They demand performance over fashion and criticize salesmen for not taking young single women seriously as buyers, urging better store displays.
More than 2,300,000 mobile-home residents seek space saving furniture and urge retailers to speak directly to their lifestyle. They distrust generic advertising and favor traveling decorating clinics at parks and in-store invitations, stressing friendly outreach to overcome community rejection.
Abby advises civil, not social, interaction in the home of a business host while addressing generation gaps and a fear of medical visits. The column covers an irate wife’s reaction to an outcry about a younger partner, parental visits with children, and a reader terrified of doctors seeking affordable help.
A mother explains a practical system for tracking a baby's milestones on a kitchen calendar then transferring notes to a baby book. She also describes clever closet organization, color stitching to identify backs, using paper plates to save time, and a light approach to housework while enjoying the child.
Athens area Democratic Women hosted a pot luck dinner and candidate meeting at the New Marshfield VFW Hall. Candidates for U S Congress Jack Crisp and Robert Whealey, state representative Harry Crewson, sheriff Paul Brown, prosecutor Lawrence Grey, treasurer Richard Coe, recorder Wilma Allen, county commissioner Thomas Rose, Helen Baker, Robert Auflick spoke. Lenore Sickles announced party support for Marjorie Mitchell and Connie Gerkin. New officers for the coming year were Ruth Ellen Storey president Shirley Hultgren vice president Mary Jane Lavelle secretary and Mildred Banks treasurer. Dues remain two dollars to Mrs Alexander Prisley.
Athens junior pianist David Rubin won a unanimous superior rating at the Junior Festival of the Ohio Federation of Music Clubs on the Ohio State University campus. Barbara Russell also earned a superior rating in violin. many others received very good or excellent marks in piano and violin from Athens area students and families.
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