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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 25, 1936
Page
9
Paris designer Jean Patou defends a spring collection that moves away from crazy styles. He highlights practical daytime wear, varied pleating, divided skirts for sports, new wool dresses with embroidery, and evening pieces with Chinese and Tyrolean influences.
New York report says wives increasingly accompany husbands to department stores, guiding purchases in men’s clothing. Retailer Robert C. Derek notes women spot bargains, favor brighter color trends, and influence higher priced, sharper cut suits, with wives now forming about 65 percent of assistive shoppers in suits and 8 percent of men’s furnishing department traffic.
The article urges getting a permanent wave now before spring hats begin. It warns the back of the head remains visible and suggests using a triple mirror. It promotes early appointment at the beauty shop and notes hats may include ribbon bandeaux snoods or flowers at the back. It also mentions a masculine accessory idea with a leather watch cake and feather button for lapels.
A playful trend emerges as small scarflets for children appear in fur departments and trimming counters. Made from skin and early yak, each sleek feature adds cozy flair to winter wardrobes in shops nationwide.
Sweaters for men show color and design variety. Styles include checks plaids solid colors and stripes with stripes over plaids and checks for contrast. Jacket sweaters are buttoned or zipped with various backs for movement and sleeve less versions paired with jackets and trousers.
Fashion advice urges pale makeup to complement vivid spring colors. Match powder to skin tone and use blush that mimics light exercise. Bright rouge and lipstick suit yellows like tulip, with caution for heavily yellow-toned skin. Navy blue and black regain flattering effect with white face touches and accessories.
Fashion notes describe tweed coats with crisp taffeta linings and velvet collars. Reefer coats remain a spring favorite with notch lapels, slim sleeves, and a pencil silhouette. Boucles in muted luster and jersey fabrics offer dressy street options with frog closures and tailored outfits.
New York designers unveil vegetable and fruit motifs in silk grounds. Ducharne and Coudurier feature arabesques of radishes carrots beets peppers parsnips and berries. Prints appear on silk crepe and chantung for day and evening wear with matching jewelry and hats.
A refined spring suit accessory features a dusty pink to dark blue block pattern in an ascot tie. The tie is mid length with flared ends and bold pink and blue blocks. Coordinating blue and brown blocked ties use the same design for a fresh, clean look.
The article touts patent leather shoes with wide straps as the spring fashion, noting comfort from soft pliable patent, reduced foot fatigue, and ease of care. It highlights black patent opera styles, white patent leather for summer, and colorful patent leathers paired with matching bags. New tan shades are also featured.
The note lists color descriptors used for luggage such as London tan British tan rust Bombay and light Russia and mentions combinations of these colors.
A speaker expresses a strong priority for a preferred pair of shoes to wear with tweeds and sport clothes, stating no other shoe matches the desired combination for his wardrobe.
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