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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 25, 1936
Page
11
Paris designer Jean Patou promotes practical, comfortable daytime looks over eccentric "crazy styles." The spring collection features pleats, divided skirts for sport wear, English wool coats, and embroidery driven by a mix of Monet, cubist, and Russian decorative influences. Two new scents, Cattleya and Spring Green, anchor afternoon and evening gowns with monotones and hats.
In 1936 women increasingly accompany husbands into New York department store men’s departments. They influence purchases by spotting bargains and favoring new color trends. Salesmen report wives act as prime promoters, raising the quality and price of suits bought.
The article urges getting a permanent wave now before spring hats arrive. It notes styling reveal at back of head for applause or criticism and recommends visiting a beauty shop promptly. It advises waiting no longer than needed as hats, ribbons, snoods, or flowers may cover hair while waves stay fresh.
The article notes a new idea for a round watch in a leather case with a lapel thong and leather button. It also highlights a growing trend of small fashion wares including fur trim neckpieces made of napkin and galyak materials, described as sleek and popular in trims and counter displays.
A fashion note on jackets and pull over sweaters for men. Designers showcase checks plaids solids and stripes with stripes over plaids for contrast. Jacket sweaters feature buttons or zippers and varied back designs for movement. Sleeveless sweaters pair with jackets and odd trousers for ensembles.
A fashion column by Alicia Hart advises pale make up to suit vivid spring shades. Match powder to natural skin tone and use rouge for a subtle flush. Lipstick should follow the same understated theme, with brighter rouge for yellow driven outfits and careful foundation to avoid overemphasizing yellow tones. Navy and black remain flattering with white accents.
Taffeta linings brighten new tweed coats with velvet collars for a tailored look. Reefer coats stay timeless with shoulder width, slim sleeves, and high buttons. boucles in many colors and frog closings add military flair.
New York designers debut fruit and vegetable prints in silk fabrics for day and evening wear. Radishes carrots beets peppers parsnips and corn appear on silk crepe and shantung with matching jewelry and trimming. Ascot ties and bold color blocks update the look for the season.
The piece notes patent leather shoes with broad straps as a smart choice replacing oxfords. It touts soft pliable patent materials, minimal cracking and stiffness, and highlights black, white, and colorful leathers. It also mentions matching bags and new tan shades, with popularity rising in spring and summer wear.
The article lists shoe color names such as London tan British tan rust Bombay and light Russia. It notes these shades appear alone or with brown and are favored to wear with tweeds and sports clothes.
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