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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 23, 1939
Page
13
In Athens shops the Spring formals feature the Gypsy motif with black and white silks and white marquisette. Net and chiffon prevail with dusty shades, pastels, and capes of lace. A daisy dress embroidered with small white daisies and a hyacinth blue tone appears, while new zip sleeves and ombre chiffons offer variety.
Athens merchants promote a fashion Easter beyond Columbus, urging women to choose six looks from local fashion pages. The piece highlights waist shrinking, swinging skirts, hats, veils, gloves, and Mad Hatter shoes to create a new you for spring, with emphasis on local shops and affordable style.
The kitchen bathroom nursery and recreation room demand durable wall decor. Strong washable papers or wall linoleums combine practicality with beauty, offering patterns designed with color and suitability in mind for any room.
A New York authority on women and wear cautions about extreme silhouettes for short and boyish figures. Hemlines are described as 14 to 18 inches from the floor with guidance on adapting length to leg beauty and personal ease.
A 1939 spring fashion column urges reform as skirts shorten and colors brighten. It notes bold prints, vivid kidskin accessories, Gypsy influences, jacket dresses, and versatile hats. The writer plans multiple looks for the Easter parade and emphasizes a renewed feminine trend in hair, makeup, and clothing.
Mary McHale reports Athens shops offer washable 1939 dresses in spun rayon and Bemberg. styles include two piece military looks, tom boy skirts with blouses, bright color stripes, and princess lines. Embroidery and tucks shape silhouettes for varied figures.
Town tweeds headline spring coat fashion with soft tones and mixed fabrics. Shoppers see two main topcoat silhouettes in Athens stores: a figure hugging schoolgirl style and a straight hanging, one button cut. Redingotes with edge to edge closings remain popular for mature figures, and pastels plus smoky shades dominate the season.
Women in Ath ens mix bright plaid jackets with plain swing skirts and childlike bolero jackets with pleated skirts. They craft suit costumes with flecked tweeds and plain colors, while bright sweaters atop sports frocks echo Schiaparelli. Color combinations include beige with coral, pinky beige with blue, and vibrant yellows with tans.
Accessories in Athens coordinate with top spring colors. Pastel suedes in amber gold beige blue pink and cyclamen match coats suits and dresses. Bags gloves belts and blouses come in tones to complement dark outfits and new prints.
Wardrobe backlogs should start with a new suit says Marian Young in Easter fashion notes. Suits can be feminine and chic with tailored lines, varied jacket lengths, and flattering skirts. The piece highlights styles for tall, slim, and full figures and suggests versatile fabrics like cashmere and wool.
A fashion guideline warns against purchasing items not becoming to the buyer even if others deem them stylish. It emphasizes personal happiness over trends and social pressure.
Local Athens shops showcase spring dresses with striped blue and gold diagonals and criss cross bodices. Navy with pink star polka dot designs tops a quilted jacket, while a black white pinstripe ensemble pairs with a white pique blouse. Accessories include a shiny black straw sailor and bold bags.
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