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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 17, 1937
Page
21
Floral prints dominate this spring with wide spaced designs and coronation inspired motifs. Silk crepe and linen fabrics appear in vivid colors and bold patterns. new bolero suits and light beachwear shift buyers toward white shorts and silk accents.
The feature notes bright accents in applique and embroidery on new spring dresses. It describes bold reds greens and yellows with embroidery on sleeves necklines pockets and belts to give a youthful peasant-inspired look.
Shirting for the coming season is subdued with broadcloths cambrics and madrases leading sales. Gabardine, new since February, grows fast for sports wear with button-down collars. Stripes dominate from wide chalk-line to thin pinstripes on backgrounds from white to dusty tones.
The lace afternoon frock is described as charming and accessible even to women who dislike frills. Men’s models are slim and sober, showing novelty alongside tailored fabrics like wool and silk and mixed textures such as net or chifon with lightweight layenage or jersey.
Lace trimmed models gain formality despite simplicity and suit the formal afternoon or end of day dress. Men wear stripes reveal modern trends with pencil, broken, double and triple designs in varied colors, including self figured grounds like herringbone.
Advertises the Anne Adams Pattern Book offering spring patterns for dresses suits blouses and children's wear. Prompts at home sewing with affordable prices and fabric tips. Order details include price and mailing address in New York.
The feature describes a suit with draped sleeves at the shoulder and chest, replacing smooth flat seams. It emphasizes informal, nonchalant air with sleeves that form folded drape and taper from a wide top to a narrow bottom.
This note urges injecting a romantic foreign touch into outfits with a Dalmatian printed jersey dress, a black straw toreador hat, red velvet accents, black silks, and a black twill suit. A colorful embroidered woolen belt adds contrast with floral detail to refresh a dress.
The article notes sport jackets rise to prominence for Easter ensembles with Court St clothiers offering bright two and three button cashmere and flannel jackets. It highlights belted backs vented sides and check patterns paired with small checked Gabardine slacks in dark tones and plain colors.
The fashion note highlights a shift away from button-down collars with a rise in non-wilt and soft collars. Pinning tips and tab collars reappear, while detachable collars fade to winter wear only. Great Britain counts about 10 000 private schools with 370 000 pupils.
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