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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 17, 1937
Page
19
Writer Alicia Hart describes the new spring 1937 hair trends with rolls and curls arranged behind the ears and at the back, urging a direct path from modiste to hairdresser. She notes hats influence styling and stresses a neat, dry finish and careful brushing to set fingerwaves and marcel waves.
An advertisement touts a white satin nightgown described as regal and queenly. The ankle length garment features a V-neck trimmed in red and claims to make the wearer feel like royalty when worn in bed.
New York fashion notes urge pairing simple feminine outfits with glamorous hats gloves bags and jewelry. Patent leather heels and bags shine while gabardine footwear stays smart. Open sandals suit prints and evenings. moderate heels flatter many foot shapes. Accessories may match or contrast but avoid monotony and overdoing bold choices.
The article describes petite women fitting peasant basques and slim suits with new fur trims and flared silhouettes. It notes aqua marine cerise print shirts at the waist, peplums, puffed sleeves, bows, lace, and ribbon trims. Hats feature bright colors and ornaments, with tips to repurpose winter felts. In Hawaii, white violets grow unusually tall.
An Athens store shows jersey nightgowns in three shades spun gold shell pink and star dust. The form fitting gowns reach to the toes and launder easily making them suitable for travel and summer wear as described by a shopper at the counter.
Describes fashion materials and accessories for lingerie and evening wear. Mentions striped linen white Swiss organdy dawn white crepe and pastel handkerchief linens as favorites. Frilly jabots collars cuffs sets and other neckwear let you vary prints and dark tones. White evening gowns pair with printed linen shoes and a linen bag resembling a bandana. shoes are open at toes and heels.
Curved lines and rope stitching define this season’s glove styles in Athens shops. Materials range from corded silk and suede to pig skin and chamois with colors like Kelly green Canary yellow gray white royal blue navy red brown and black. Notable picks include navy gloves with outward rope stitching light gray corded silk with buttoned wrist and stitched back detail gray kid gauntlets and brown kid gloves.
Description notes wrist accents gathered to form a flare with a chain trim encircling the wrist and covered in brown kid leather. It highlights a decorative binding style used on the wrist as embellishment.
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