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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 17, 1937
Page
17
Spring wardrobes feature wool skirts with zipper fronts and swing silhouettes paired with soft wool sweaters. Tyrolean embroidery and Dalmatian colors decorate attire while washable rayons and prints promise practical beach wear and easy dressing room access.
Tan shoes regain favor for men this year with lighter tan shades dominating, while plain blacks and browns stay common. Suede options in green and dark blue appear, crepe soles trend for sport shoes, and toes soften from peaked shapes.
The Page Boy Coiffure is the hair fashion of the moment with a longer bob and ends tucked under for a smooth crown. Hollywood stars favor its simple chic, but maintenance steps include nightly ribbon ties and rubber curlers to keep the look polished.
A Page Boy Coiffure article promotes a sleek easy to arrange bob style. It describes using a small hairbrush to smooth unwaved hair on the crown and back, brushing ends down, and tying a ribbon at night to maintain the indentation above the page boy roll. The rubber curler is noted as comfortable and simple to wear.
Local retailers report a coordinated spring trend pairing belts and bags. Dozens of colorways from doeskin to patent leather dominate sales with twin belt sets, braided hemp and yarn styles, and a broad pastel palette driving purchases across sweaters, dresses, and resort wear.
Frances Gensley notes in a Newark shop window article that 2 to 6 year olds can choose brother and sister suits, jumper swagger styles, pinafores, and pastel organdies. Frocks feature hobby horse prints, blue poplin, embroidered dimity tops, and red or blue trimmed coats while party wear highlights creamy taffetas and roosters and horses patterns.
Betty Bushnell describes spring hair adornments for formal wear using real and artificial flowers. Veils may be worn and smart shops in Athens offer selections. Gardenias roses daisies fruit blossoms and clusters create stylish looks with color contrasts.
A fashion note from glamour land urges washable cotton house dresses as practical costumes for two upcoming Hollywood shoots. Designers say at home wear should be easy to launder and always fresh each morning. A perfume and toilet water, Imperial Russian, is advertised at a Court Street shop.
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