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Athens Messenger in Athens, Ohio

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This newspaper page contains 7 articles. Subscribers can read the full text of each article.

Newspaper

Athens Messenger

Location

Athens, Ohio, United States of America

Date

Mar 14, 1940

Page

14

Spring fashions bring silk jersey and taffeta gowns to Athens shops

Amid Easter preparations Athens shops unveil a vivid spring lineup. Silk jersey two tone blouses and skirts appear with contrasting sashes and long waistlines while bold taffeta skirts with pockets and expansive silhouettes attract the demure and sophisticated alike. Diverse fabrics including lace nets marquisettes and chiffons appear with fresh takes. The paper taffeta craze promises crackle and volume as leap year ushers in spring fever.

GWTW Athens

What To Wear With What Is Answered Here

Katherine Hall surveys a spring wardrobe guide with bright color palettes and bold accessories. She notes vivid handbags belts gloves and jewelry dominate Court Street show windows while shoes feature comfort and new high-wall toes and wedges. The piece emphasizes bold color use for Easter Parade standout style.

Katherine Hall Court Street

Copper Penny Color Makes Shoes Stand Out In Athens Stores

Local shops in Athens tout Copper Penny as a new shoe shade for spring. Heels return with laced effects and toeless or low heeled styles gain popularity, aided by patent leather, perky bows, and scalloped details.

Athens

1940s color trends Athens shops reveal new hues

Local shops feature bright colors Hurrah Red Honey Gold and softer tones Pressed Rose and Campus Green. guidance emphasizes practical foundations for a long torso silhouette and a smooth hip line with a slim waist to fit the era’s costume chic.

Expert coat tips from Helen Cookman on smart styling

Designer Helen Cookman outlines fashion rules for figures. She advises simple coats with bold hats for a smart look and offers body shaped guidance on shoulder lines belts trim length and collars.

Helen Cookman

Tiny Straw Sailors With Veils Dominate Athens Hat Shops

Grace Johnston notes springtime hat fashions in Athens stores along Court Street. Tiny straw sailors trimmed with veils, pastel felts, and new mesh fabrics headline a bright array, including gypsy slouches, poke bonnets, and Flemmish sailor designs by Elizabeth Hawes, with navy, pink, blue, and yellow shades on display.

Athens Court Street Saturn Flemmish Elizabeth Hawes Flemmish Sailor

New Knee Length Pajamas Take Spring Wear by Storm

The knee length short sleeve pajama, shown by crothiers last year, will be available in most cities this spring. Made for spring and summer, it uses lightweight fabrics and offers many patterns and colors for a cool look. Front button coats return while the slip over style wanes.

Crothiers

Also Mentioned on This Page

Jean West Union St Katherizle South Court Street Athens, Ohio Virginia Reed Court St Field Marshall Susan Shaw New York By Grace Johnston Milldecks Shoe Store N. Court St Exitin McHenry's Bn Mere Sterling Shagmoor Paula Brooks the Quality Store
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